Oct 11, 2024
by Santosh Singh
Meta's recent announcements at Advertising Week place video and AI firmly in the spotlight. With 60% of user time on Facebook and Instagram now spent watching videos, Meta is equipping advertisers with new tools to leverage this trend. This blog post explores Meta's latest AI-powered features for video ads and what they mean for social media advertising.
One major change? Facebook now has a dedicated video tab, consolidating Reels, long-form videos, and live content in one place. This highlights Meta's focus on video and makes it easier for users to find engaging content.
Video has become essential in digital marketing, and AI plays an increasing role in ad creation and optimisation. Meta is at the forefront of this, with over 1 million advertisers already using their AI ad creation tools monthly. Campaigns using these AI features see higher click-through and conversion rates.
Meta has introduced two new AI tools for video ads:
Video Expansion This tool automatically adjusts video assets to fit different aspect ratios, ensuring a consistent viewing experience across platforms. | Image Animation This tool allows advertisers to turn static images into video content for Instagram Reels, ideal for businesses with limited video production resources. |
These features are expected to be ready to use by early 2025.
These AI tools offer several benefits:
Increased efficiency: Save time and resources on video ad production.
Improved performance: Achieve higher click-through and conversion rates.
Enhanced creativity: Create engaging video content with ease.
Cost-effectiveness: Maximise ad budgets with optimised video delivery.
Meta is also improving its creator partnership tools, making it easier for brands to collaborate with influencers. These updates include tools for integrating creator content into ads and a centralised Partnership Ads Hub. Early tests show that using partnership ads can reduce Cost Per Action (CPA) by an average of 19%.
Want to learn more about AI-powered video advertising? Contact Envigo today! Our digital marketing experts can help you create compelling video campaigns.
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