Narender Kumar

  • Narender Kumar
  • Is Your Site Losing Crawl Budget? New Best Practicesloadericon

    Is Your Site Losing Crawl Budget? New Best Practices

    Visibility is everything, but with millions of websites vying for attention, how can you ensure Google finds and prioritises yours? The answer lies in understanding and optimising your crawl budget. Think of it as Google's allotted time to browse your site. A healthy crawl budget means Google finds and indexes your new content faster, improving your search rankings and driving more traffic your way.

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  • Is Your Robots.txt File Outdated? Google's New Policy Explainedloadericon

    Is Your Robots.txt File Outdated? Google's New Policy Explained

    Ever feel like the internet is a sprawling maze? For search engines like Google, it is! That's where your robots.txt file comes in. It acts like a helpful signpost, guiding Google's crawlers through your website. But with Google's recent update to its robots.txt policy, you might need to give those signposts a refresh.

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  • Compare 5 metrics side-by-side with the latest GA4 updateloadericon

    Compare 5 metrics side-by-side with the latest GA4 update

    Google Analytics 4 (GA4) has always been our go-to tool for deciphering marketing data, and now, it's gotten even better. With its recent update, GA4 introduces a host of new features designed to help you visualise, understand, and act on your data more effectively than ever before.

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  • Top Digital Marketing Strategies for 2024loadericon

    Top Digital Marketing Strategies for 2024

    Ever feel like you're constantly playing catch-up while the rules in digital marketing keep on changing? New trends seem to emerge faster than ever, and keeping your marketing strategy sharp requires constant adaptation. This blog is here to be your guide.

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  • Bylines Don't Matter: Ditch the Myth, Embrace Quality for SEO Triumphloadericon

    Bylines Don't Matter: Ditch the Myth, Embrace Quality for SEO Triumph

    Ever toiled over crafting the perfect bio for your blog post, convinced it's the SEO secret sauce? We've all been there, friends. The struggle is real. You pour your heart into content, meticulously optimising titles, meta descriptions, and keywords, only to get tangled in the byline enigma. Is it the golden ticket to Google's top SERP spot, or just another SEO mirage shimmering in the desert?

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  • Google Cracks the Code on Authorship: What You Need to Know for Forums & Q&Aloadericon

    Google Cracks the Code on Authorship: What You Need to Know for Forums & Q&A

    The dusty corners of your website, where forums and Q&A sections slumber undisturbed, might hold more treasure than you realise. With Google's recent Forum & QA Structured Data Update, those under-appreciated spaces are about to transform from cobweb-laden archives to SEO gold mines. Why? Because Google's finally shining a spotlight on authorship in these interactive arenas, and that, my friends, is a game-changer for any business with a pulse on online engagement and visibility.

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  • Google Search Gets a Makeover: The 2023 November Update Decodedloadericon

    Google Search Gets a Makeover: The 2023 November Update Decoded

    Have you caught wind of the latest Google Search update this November 2023? It's not just a tweak or a minor change; it's a full-scale makeover that's set to shake things up in the digital realm. In this piece, we will decode this update and explore how it can be a game-changer for your SEO and digital marketing strategies. Think of it as your roadmap to mastering Google's new terrain.

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  • 3 Key Mistakes to Dodge in SEO Data Analysis and Reportingloadericon

    3 Key Mistakes to Dodge in SEO Data Analysis and Reporting


    SEO is the linchpin of online visibility and success. However, the foundation of effective SEO lies in accurate data analysis and reporting. While most digital marketers understand the importance of SEO, many fall prey to common mistakes in interpreting SEO data. These errors can lead to misguided strategies and lost opportunities. This blog highlights three critical mistakes to avoid in SEO data analysis and reporting, ensuring your strategies are data-driven and effective.



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  • Google November 2023 Core Update: Strategies for Maintaining Your Search Presenceloadericon

    Google November 2023 Core Update: Strategies for Maintaining Your Search Presence

    Google's algorithm updates have a history of catching even the most seasoned SEO professionals off guard, and the November 2023 Core Update is no exception. This latest iteration could mean a renaissance for websites that hit the right notes regarding content quality and user experience or a steep drop in rankings for those that don't. As digital navigators, our mission is to decode these changes and pivot our strategies to maintain and even enhance our online footprint.

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  • Exploring SEO KPIs Across Various Industries: A Comprehensive Guideloadericon

    Exploring SEO KPIs Across Various Industries: A Comprehensive Guide


    Digital marketing is an endless sea of opportunities, with SEO (Search Engine Optimisation) acting as the compass for navigating through the turbulent waters of online visibility. Central to this are SEO Key Performance Indicators (KPIs), the beacon of light in understanding how well a website performs in the digital landscape. Intriguingly, these KPIs aren't uniform across the board; they exhibit variation across different industries, adding a layer of complexity and fascination to the SEO narrative. With a staggering 68% of online experiences initiating with a search engine, the importance of SEO can't be overstated.



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  • The Volatility of SGE: What We Know and What We Don'tloadericon

    The Volatility of SGE: What We Know and What We Don't

    The digital realm is in constant flux, and Google's Search Generative Experience (SGE) is the latest entrant causing quite a stir. As an SEO expert at a leading digital marketing agency, I've been closely observing the developments and implications of SGE. Today, I'll share insights gleaned from my experience, aiming to provide clarity on this topic.

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  • The Digital Marketer's Guide to Google Core Web Vitalsloadericon

    The Digital Marketer's Guide to Google Core Web Vitals

    Understanding your website's performance is pivotal for ensuring a seamless user experience. Google has consistently introduced tools and metrics to help webmasters gauge their site's performance. One such metric is the Core Web Vitals, which are essential performance indicators for all web experiences. This guide delves into the intricacies of Core Web Vitals and offers insights on enhancing your website's performance.

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