Narender Kumar Head of Marketing

Narender Kumar

Head of Marketing

Narender Aggarwal is a search and organic growth leader with over 18 years of hands-on experience across inbound marketing, SEO, and performance analytics. He has helped businesses improve visibility, traffic, and conversions through insight-driven strategies designed for both traditional search eng... Read more

Last updated on08 Jan 2025

Topical authority
Entity Optimisation

Content Marketing

AI SEO

SEO

Diwali 2026: a search and performance playbook for the final festive stretch

Dussehra fell on 20 October, so the first chapter of the festive season has closed. Three chapters remain: Dhanteras on 6 November, Diwali on 8 November, and the tail that runs through Bhai Dooj, C.....

Google is building a quality bar for AI content. Marketing teams can meet it first

Google is hiring engineers to generate AI content for Discover, and others to check its quality.  The standard inside those listings deserves the attention of every marketing team that publishes wi.....

Microsoft Advertising Just Set the Rules for AI-Generated Ads

Microsoft Advertising has published formal guidance on AI-generated, AI-manipulated, and other synthetic content used in ads. The message is direct: every disclosure, consent, and accuracy requirem.....

Why every company needs an AI visibility dashboard

Marketing teams have spent two decades building dashboards for search. Rankings, impressions, click-through rate, share of voice on the SERP: all measurable, all reported weekly, all defensible in .....

Google DeepMind is testing an AI model that could replace search ranking as we know it

Google DeepMind has published research on a system called Autoregressive Ranking, built to replace the two-stage architecture that has powered search ranking for years. The paper is a collaboration.....

Google’s August 2026 Spam Update Hit Harder Than the Usual One. The Numbers Back It Up.

Google confirmed a spam update in August 2026. Updates get confirmed often enough that most of them barely register outside SEO circles. This one is worth a proper look.    SE Ranking pulled t.....

Top Stories in AI Overviews Changes the SEO Game for Publishers and Brands

Google has started rolling out Top Stories inside AI Overviews for eligible searches, initially on mobile in the United States. At first glance, it looks like a relatively small UI update.   I.....

Google’s VP of Search on What Publishers Need to Do to Stay Visible in AI Search

Google’s VP of Search, Liz Reid, gave an interview recently in which she addressed the question publishers have been asking for the past 18 months: what do you need to do differently to remai.....

Google Search Profiles in Discover | What Publishers and Marketers Need to Know

Google began rolling out Search profiles for publishers within Google Discover on 4 June 2026, initially in the United States. The feature gives publishers a dedicated landing page within Google Se.....