Narender Aggarwal is a search and organic growth leader with over 18 years of hands-on experience across inbound marketing, SEO, and performance analytics. He has helped businesses improve visibility, traffic, and conversions through insight-driven strategies designed for both traditional search eng... Read more
Last updated on08 Jan 2025
Topical authority
Entity Optimisation
Content Marketing
AI SEO
SEO
Google’s August 2026 Spam Update Hit Harder Than the Usual One. The Numbers Back It Up.
Google confirmed a spam update in August 2026. Updates get confirmed often enough that most of them barely register outside SEO circles. This one is worth a proper look. SE Ranking pulled t.....
Top Stories in AI Overviews Changes the SEO Game for Publishers and Brands
Google has started rolling out Top Stories inside AI Overviews for eligible searches, initially on mobile in the United States. At first glance, it looks like a relatively small UI update. I.....
Google’s VP of Search on What Publishers Need to Do to Stay Visible in AI Search
Google’s VP of Search, Liz Reid, gave an interview recently in which she addressed the question publishers have been asking for the past 18 months: what do you need to do differently to remai.....
Google Search Profiles in Discover | What Publishers and Marketers Need to Know
Google began rolling out Search profiles for publishers within Google Discover on 4 June 2026, initially in the United States. The feature gives publishers a dedicated landing page within Google Se.....
How to Build a Content Briefs System Using AI Without Losing Editorial Quality
Content briefs are one of the highest-leverage documents in a marketing operation. A well-built brief aligns strategy, SEO, and editorial intent before a single word of the actual article is writte.....
How to Audit Your Content for AI Search Visibility Before Your Competitors Do
Search behaviour changed faster in the past 18 months than it did in the previous decade. AI Overviews now appear at the top of Google results for a growing share of queries. ChatGPT and Perplexity.....
How to Build a Website That Ranks from Day One
Most websites launch and then wait. They wait for Google to crawl them, wait for domain authority to build, and wait for traffic that may take 12 months or more to arrive. That wait is largely avoi.....
Complete Guide to SEO Reputation Management for Businesses
When stakeholders search for your company, leadership team, or services, the first page of results becomes a public credibility layer. Articles, reviews, directories, press coverage, and third-part.....
Harnessing AI for Effective Marketing Strategies
Have you ever talked about needing new running shoes with a friend, only to see an ad for them pop up on your social media feed minutes later? It’s a common experience that leads many to wond.....