At the start of their digital career, startups should ideally indulge in basic tech SEO which forms a base for their company’s website to grow on. 

Last year saw a massive surge in the Digital Marketing field in India. 

With the advent of gifs and small videos, written content has taken a backseat.

The marketing department of every firm needs to undertake certain tasks that are recursive in nature such as emails, social media etc. 

Consumers use and switch between different devices depending on the environment they’re in and the situation at hand.

With firms taking the digital route, search engine optimisation becomes crucial in establishing the online visibility of the brand.

Consumers are exerting their influence on brand equity like never before, adding greater responsibility on brand managers to elevate the company’s brand image and out-do its competitors. 

Digital revolution has given birth to the online form of word-of-mouth marketing i.e. Influencer Marketing.

Two years ago, The Coalition was started as an initiative to bring all the creative minds in India together. 

With its constant growth and evolution, CSR has become more of a well thought of digital business strategy than a mere investment. 

After taking the first step and launching a website for your business,you must be content that you are done with the design...

Not everything posted on twitter starts trending. Marketers analyse lots of data to derive insights on what becomes contagious on twitter.