Rakesh Phulara talks about Content Marketing
Reconsidering Personas: Exploring Their Role in Content Marketing Today
Mar 23, 2023
In the world of content marketing, personas have long been seen as a critical tool for understanding target audiences and creating effective content. However, in recent years, there has been growing debate over the usefulness of personas in today's content marketing landscape. Some argue that personas oversimplify complex target audiences and can lead to stereotyping and exclusion, while others maintain that personas are still a crucial element of effective content marketing.