Content Marketing

In today's digital age, online customer reviews play a critical role in the success of local businesses. With the increasing use of mobile devices and the internet, more people rely on online reviews to make informed purchasing decisions. Positive reviews can help businesses attract new customers, build trust, and enhance their reputation. In contrast, negative reviews can harm a business's online reputation and drive potential customers away.

If there's anything marketers have learned in the previous few years, it's to be ready for anything.

This year, we face an ever-changing digital world, possibly paradigm-shifting technologies (such as ChatGPT), and more. And we are just in February.

How can you create your content marketing strategy for 2023 to support the organic growth of your brand?

The key to successful content marketing is consistent, high-quality content creation. Lack of expertise in the topic being written about is a typical issue among authors. It's challenging to develop novel ideas for content since so many other people are doing the same thing. Your content, although better, also has to stand out from the others. The success of your content may be measured concerning previous efforts with the use of an editorial calendar (or content calendar).

Content marketing strategy is one of the most potent yet cost-effective means of B2B lead generation. Since customers place a high value on businesses that serve as educational resources and industry leaders, most B2B marketers depend on content marketing to generate new leads. Most consumers today are purpose-driven (44%) and base their purchases on how well a product or brand reflects their beliefs. This article talks at length about B2B lead generation through content marketing.

Content management for eCommerce involves researching, strategising, and publishing content on websites and social media. Content may include blogs, eBooks, research papers, and thought-leadership whitepapers that hold the potential to establish a brand as an industry leader. If your content provides value to the readers, they are more likely to check your brand’s product. Such content can either be produced and managed by your in-house team of writers and web developers, or you can outsource your content requirements to a content creation agency.

Written content is undoubtedly a huge part of any B2B marketing strategy, a guaranteed means of reaching a wide audience. But here's the deal. Around 7.5 million blogs are published every day. So you're competing with millions of blogs, vying for the attention of your audience – 73% of which are likely to only skim through the blog instead of reading it. 

Every business with a digital presence relies on content creation to foster growth. Content holds special importance for brands especially in the education industry, print media, publication, retail and banking sectors. While a masterfully crafted content strategy lays a strong foundation, it is essential to understand what to do with your content, and eventually how your content is faring after it has been published on various channels.

With the rising competition in the digital space, the crowned position of SEO-content has been reaffirmed. However, there still exist fundamental faults in creating, managing and optimising content. Only a streamlined content strategy can do justice to the content, as well as bring desired results. With over 16 years in B2B digital marketing, I have experienced that developing an expert content strategy should be the first step in marketing.

Education Technology is one of India’s fastest growing industries and has propelled the transformation of the Indian education sector. Moving away from the ‘one-size-fits-all’ approach of chalk-and-board learning, EdTech has become popular because it strives to create more engaging, inclusive and personalised learning experiences for its diversified users.

We can all agree that the pandemic has transformed the Indian education sector. Within a span of two years, students’ demand for digital education has grown immensely. Owing to this, EdTech has become one of India’s fastest growing industries that primarily depends on content.

Content is one of the most influential tools of the 21st century that thrives on effective marketing. An experienced digital marketing agency relies on strategic content management, which when implemented thoroughly can improve content scalability. 

Consuming content is mostly a passive process. It always involves a one-way engagement from the user in reading, listening or watching the content.