Web Analytics

Google Analytics 4 (GA4) has always been our go-to tool for deciphering marketing data, and now, it's gotten even better. With its recent update, GA4 introduces a host of new features designed to help you visualise, understand, and act on your data more effectively than ever before.

Event tracking in Google Analytics 4 (GA4) is a powerful tool that helps businesses understand user behaviour, optimise user experience, and make informed decisions to improve digital marketing strategies. In this guide, we’ll cover everything you need to know about event tracking in GA4, including the different types of events, how to set up event tracking, and how to measure event performance.

Analytics has become the backbone of modern business strategies, providing valuable insights that fuel growth and success. In the midst of the data deluge, the concept of creating a unified customer view stands out as a strategic imperative. This blog delves into the profound impact of establishing a unified customer view and its role as a catalyst for maximising ROI through the lens of analytics.

Imagine you've launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there's one crucial ingredient missing—the power to understand your customers, their behaviours, and what makes them click that "Buy Now" button. Enter Google Analytics 4 (GA4), changing the way we analyse eCommerce data.

Google Analytics is a powerful tool for digital marketers to track website traffic and user behaviour and gather insights to improve website performance. However, it is crucial to filter out internal traffic from the website's data to achieve accurate analytics data. Internal traffic refers to website visits from people who are part of the organisation, such as employees, contractors, and other stakeholders, which can skew website data and make it harder to analyse

In today's digital age, it's more important than ever to be able to track the effectiveness of your online marketing campaigns. However, not all conversions happen online. Phone calls, in-store visits, and other types of offline conversions can still be significant factors in your overall success. That's where offline conversion tracking comes in, and with Google Analytics 4, it's easier than ever to unlock the power of offline data.

Web analytics entails collecting, measuring, analysing, and reporting data on website traffic and user behaviour. It helps businesses understand how their website is performing, how users interact with their site, and what can be done to improve the user experience and drive more conversions.

The success of a B2B company depends on generating leads and boosting sales. But, how will you know whether your marketing efforts have been fruitful?

Given the importance of web analytics data, it is essential to conduct a web analytics audit every year. 

Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once. 

Google Analytics shows two types of data in its reports. These types of data are called dimensions and metrics. A dimension is a trait of the visitors on the website. 

The spending of online advertising is expected to grow from USD $266 billion in 2018 to nearly USD $376 billion in 2021, as per a report by eMarketer.