Saurabh Kumar talks about Web Analytics
Data-Driven Attribution Model Demystified
Mar 26, 2018
The data-driven attribution (DDA) model in analytics uses algorithms to find and analyze statistically significant data from multiple data sources.
Web analytics measures, collects, analyzes, and prepares reports of web data for the objective of comprehension and optimization of web usage. Web analytics not only measures web traffic, but it is also utilized as a tool for business and market research, thereby, to assess and improve the effectiveness of a website. This tool can help companies measure the outcome of traditional print or advertising campaigns.
Saurabh Kumar talks about Web Analytics
Mar 26, 2018
The data-driven attribution (DDA) model in analytics uses algorithms to find and analyze statistically significant data from multiple data sources.
Saurabh Kumar talks about Web Analytics
Mar 14, 2018
I realise we have all always wanted to know how visitors actually interact on our website through different devices.
Saurabh Kumar talks about Web Analytics
Mar 08, 2018
Cross domain tracking enables Google Analytics to view different sessions on related sites as a single session. Such kind of tracking is also known as site linking.
Saurabh Kumar talks about Web Analytics
Sep 22, 2017
Migrating a web analytics tag manager can be as daunting as a new tag implementation on the entire site.
Saurabh Kumar talks about Web Analytics
Jul 28, 2017
Premium Google Analytics account offers 360-degree of data shielding with concentrated data analytics solutions and will help you take key business decisions with better data.
Rakhi Chowdhary talks about Web Analytics
Mar 06, 2017
Web analytics has been a key component of my role here at envigo. While we work on generating greater return for the dollar....
Prarthana Varma talks about Web Analytics
May 10, 2014
A marketing ROI calculation needs to have a method of assigning credit for a goal conversion (sale, conversion, form submit or any such goal) to one or more touch points in the user path.