Digital Musings

Hiring great developers can be the difference between a unicorn startup and a never-heard startup. Here is a primer on how to attract the best resources.

You are successful in creating a highly usable Mobile App with nice display, easy navigation and great features. 

Recently, Google announced 2 major changes to its mobile search results. 

With firms taking the digital route, search engine optimisation becomes crucial in establishing the online visibility of the brand.

The goal of every marketing manager is to maximize the revenue earned. 

All businesses have different objectives and a bidding strategy suitable for one may not be applicable for another. 

Ahead of the festive season, Google is introducing a number of new Adwords features to make travel planning and mobile shopping easier.

Many brands today are using Facebook to post their advertisements and ensure that the content is reaching their target audience. 

Consumers are exerting their influence on brand equity like never before, adding greater responsibility on brand managers to elevate the company’s brand image and out-do its competitors. 

According to Google, AdWords is more effective than ever and driving massive economic activity. Last month, Google announced a list of major updates and new products for Google AdWords.

Digital revolution has given birth to the online form of word-of-mouth marketing i.e. Influencer Marketing.

The results of PPC campaign for online retailers can be lucrative; especially at a time when e-commerce is booming in India.