Digital Musings

Penguin 3.0 Update rolled out by Google on Oct 17’14 affected a lot of Google search rankings and was spread over two weeks as initially claimed by Google. 

A marketing ROI calculation needs to have a method of assigning credit for a goal conversion (sale, conversion, form submit or any such goal) to one or more touch points in the user path.

Are you new to Instagram or think it is only for pretties who want to make their selfies look like a million bucks? Think again.

Mark Zuckerburg, Facebook’s proud CEO, can be regarded as the real ‘media mogul’ in the social media industry today. 

Social Media has been the buzzword for quite some time now and we now have companies such as Red Bull who are designing their .....

Having websites on top of search results is a dream of every business. 

In one of Matt Cutts’ interviews, he mentioned that Link building is not illegal but things like hacking and posting irrelevant links are. 

SEO tactics & processes to improve rankings are diverting to impress users online; promoting website link on various low quality websites are leading to spamming and are resulting in getting out of search engines. 

If you are preparing for an adwords certification, there are a lot of resources you can use, some of which are listed here.

Are you planning on taking the Google AdWords Exam soon? Here are some tips & sample questions for all the various exams.

There have been over 25 updates in the past 12 months and there are many more to go. Watch this video from Matt Cutts on the changes to be expected this summer.

A digital agency is a long term partner. As a client, you need to be very careful while selecting one.