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Optimise Your Digital Experience with Usability Testing in India.

Enhance user experience & drive conversions. Envigo offers expert usability testing services in India to refine your website & mobile app for peak performance.

Why Envigo? Your Trusted Partner for Powerful Usability Testing in India

User experience (UX) is no longer an afterthought; it's the cornerstone of success. Understanding how users interact with your website or mobile app is crucial for optimising their experience and driving conversions.
That's where Envigo steps in as your trusted partner for usability testing in India.
Here's why Envigo is your perfect choice to unlock the power of usability testing:

  • Experienced Usability Testing Professionals: Our team comprises certified UX professionals with a proven track record of conducting successful usability testing projects. We leverage industry best practices and employ a user-centric approach to identify areas for improvement and enhance user satisfaction.
  • Advanced Usability Testing Methodology: Envigo goes beyond basic testing methods. We utilise a range of research techniques, including remote user testing, moderated usability testing sessions, and eye-tracking studies, to gain a 360-degree understanding of user behaviour and identify potential usability roadblocks across various devices and screen sizes.
  • Actionable Insights & Data-Driven Recommendations: We don't just present data; we translate findings into actionable insights. Envigo provides clear and concise reports that highlight usability issues, user pain points, and opportunities for optimisation. These data-driven recommendations empower you to make informed decisions and prioritise improvements that will have the most significant impact on user experience.
  • Local Market Expertise & Diverse User Recruitment: Leveraging our presence in India, Envigo offers a distinct advantage. We have access to a large pool of diverse users across various demographics and locations within India. This ensures your usability testing reflects the needs and behaviours of your target audience.
  • Focus on Accessibility & Inclusivity: We believe in creating inclusive digital experiences. Envigo incorporates accessibility testing into our usability testing services to ensure your website or mobile app is usable by everyone, regardless of ability.

A Look at Envigo's Usability Testing Services in India

Usability testing is a powerful tool, but a well-defined process is essential to maximise its effectiveness. Here's a glimpse into the comprehensive usability testing services Envigo offers in India:

Discovery &
Research

User Recruitment
& Screening

Usability Testing
Methodology Selection

Test Scenario Development &
Prototype Creation

Data Analysis &
Reporting

Schedule a Free Usability Testing Consultation Today!

Let's discuss your usability testing needs and explore how Envigo's user-centric approach can help you identify areas for improvement and create an exceptional user experience for your target audience in India.

Talk to Our Usability Testing Experts!

Optimising Your Usability Testing Experience

Conducting successful usability testing in India requires careful planning and consideration of the local market. Here are some key tips to keep in mind:

Prioritise Cultural Relevance: User behaviour and expectations can vary across cultures. When conducting usability testing in India, ensure your test scenarios, visuals, and language are culturally relevant to your target audience. This will encourage natural user interactions and yield more accurate results.

Embrace Local User Recruitment: Leverage Envigo's expertise in user recruitment. Testing with users from diverse locations and demographics in India will provide a well-rounded perspective on your digital product's usability across the country.

Consider Offering Testing in Local Languages: While English is widely spoken in India, a significant portion of the population prefers consuming content in their native languages. Depending on your target audience, consider offering usability testing sessions in Hindi, Tamil, or other regional languages to capture a broader range of user feedback.

Account for Technological Differences: Internet speeds and access to high-end devices can vary across regions in India. When conducting remote usability testing, ensure your testing platform is accessible and user-friendly on various devices and internet connection speeds.

Focus on Mobile Usability: India has a rapidly growing mobile internet user base. Optimise your usability testing sessions to include testing on mobile devices and ensure your website or mobile app delivers a seamless user experience on smartphones.

Maintain Data Privacy & Security: Data privacy is a growing concern in India. Envigo adheres to strict data privacy regulations and best practices to ensure user data collected during usability testing remains secure and confidential.

Shaping the Future of Usability Testing in India

Here are 3 key trends Envigo leverages to stay ahead of the curve and deliver future-proof usability testing solutions for your digital products in India:

AI-Powered User Analysis

Artificial intelligence (AI) is transforming user research. Envigo embraces the potential of AI-powered tools to analyse user behaviour data collected during usability testing sessions. This allows us to identify patterns, trends, and user emotions that may be missed through traditional analysis methods. These deeper user insights empower you to make data-driven decisions and optimise your product for a wider range of user needs.

Remote Usability Testing with Cultural Nuances

Remote usability testing offers flexibility and cost-effectiveness. Envigo leverages advanced remote testing platforms that incorporate features specifically designed for India. This includes options for conducting tests in local languages and features that cater to varying internet connection speeds to ensure a smooth testing experience for users across India.

Accessibility Testing Integration

A truly inclusive user experience requires accessibility for all. Envigo integrates accessibility testing into our usability testing services in India. This ensures your website or mobile app is usable by everyone, regardless of ability. We leverage a combination of automated testing tools and user testing with participants with disabilities to identify and address any accessibility barriers within your digital product.

Envigo's Partnership Approach to Usability Testing in India

At Envigo, we believe usability testing isn't just a one-time event; it's a cornerstone of building a successful digital product in India. We go beyond simply identifying usability issues; we partner with you to implement solutions and achieve long-term success.

Here's how Envigo fosters a collaborative partnership to maximise the value of usability testing:

1

Iterative Testing & Continuous Improvement

Usability testing is an iterative process. Envigo works with you to prioritise identified issues and develop a plan for implementing solutions. We can then conduct follow-up usability testing to measure the effectiveness of the changes and ensure ongoing optimisation of your digital product.

2

Knowledge Transfer & User Advocacy

We empower your team to embrace a user-centric approach. Envigo provides knowledge transfer sessions to equip your internal team with the skills to analyse user data and identify usability issues moving forward. This fosters a culture of user advocacy within your organisation and empowers ongoing product improvement.

3

Integration with Your Development Process

Usability testing shouldn't exist in a silo. Envigo works collaboratively with your development team to ensure identified usability issues are efficiently addressed during the development process. This streamlines product development and ensures a user-centric approach is embedded throughout the entire product lifecycle

4

Long-Term Partnership & Ongoing Support

Our commitment extends beyond the initial usability testing project. Envigo offers ongoing support to address any questions or challenges you may face after launch. We can also help you integrate user feedback into future product development cycles, ensuring a continuous focus on user experience and long-term success in India.

Witness the Power of Our Expertise

Explore how we've helped businesses like yours achieve remarkable results.

Maximising user engagement for a global HR firm

https://www.randstad.in

Randstad aimed to promote its annual awards event through social media. Envigo built an integrated social strategy on LinkedIn, Twitter and Facebook by targeting influencers, speakers and panelists.

7X
increase in organic
impressions
110%
improvement in Social
Media engagement
#1
trending hashtags
in India

Winning customers for India's largest learning platform

https://unacademy.com

Unacademy was looking for a digital partner to scale their organic traffic and grow number of leads through search. Envigo's customised content strategy included content production around their most popular themes/courses through SMEs, 3000+ wordpress pages with backlinks to the website, tapping the first funnel of their users' journey etc.

2X
growth in total traffic
within the first 4 months
85%
increase in
revenue

Creating an online presence for one of India's oldest fashion brands

https://www.biba.in

BIBA's team members were looking for a digital partner that could help them migrate from a homegrown platform to a world-class e-commerce platform. Envigo helped them create and execute the migration plan and developed a sound strategy to grow online transactions.

~200%
continued growth in
organic traffic
140%
increase in
online transactions

Redefining luxury launches with strategic digital integration

https://www.itchotels.in

ITC hotels, a luxury hotel chain, launched ITC Kohenur in Hyderabad. Located in the heart of Hyderabad's business district, ITC Kohenur aims to attract professionals and leisure travelers alike. Envigo created a highly targeted launch campaign on various paid platforms such as YouTube, TripAdvisor, and used influencer marketing to create the buzz.

302%
increase in
brand searches
400K+
increase in
website visitors

Scalable content production for Careers360

https://www.careers360.com

To generate more relevant traffic for Careers360, we planned this ambitious project of creating a substantial amount of quality content around different courses and colleges. With a strong content production unit, strategic partnerships and flawless implementation, we exceeded the client expectations.

1200
articles produced
per month
2.2M
words per
month
41%
decrease in
bounce rate
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WHAT OUR CLIENTS SAY

With over a decade of experience in delivering content services, we have built long lasting relationships with our clients in EdTech, Heath, Insurance, eCommerce, Banking, Travel, Apparel industries in India and abroad.

From the past 22 months Envigo has done a wonderful job in managing and handling projects on SEO, Social Media, Product Video and outreach articles for our organization. All the deliverables have reached us in a timely manner. Presentations and campaign material have been organized to be detailed and delivered systematically. They have a dedicated and responsive team that is open to idea, which makes working with them convenient.

Sohail Nath

Director, HMD

We've been associated with Envigo since 2009, and I have to say that it has transformed our digital journey tremendously. From strategy to execution, Envigo has been a great partner. Detailed campaign tracking and daily reports have always helped to take informed decisions and align our other marketing initiatives.

Anubhav Khanna

Manager - Digital Marketing, ITC Ltd - Hotels Division

The Envigo team comprise of multitalented digital experts who deliver on multiple aspects of online marketing. From Web development to SEO and Paid campaigns they are always a pleasure to work with and their experience shines through in their work.

Elizabeth Pinfold Reed

CEO and Founder, Good CX

The team at Envigo brings a perfect combination of diligence and technical expertise to roll out custom digital solutions at high speed, which enhances our capability to serve our customers better and quicker.

Shubhayan Banerjee,

Head - Digital Transformation, Marcellus Investment Managers Pvt. Ltd.

Frequently Asked Questions

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