Metro Shoes, a leading Indian footwear brand with over 70 years of experience, partnered with Envigo in August 2023 to enhance their online presence. Despite a strong brick-and-mortar presence, Metro Shoes' website traffic fell short of expectations. Envigo implemented a performance-based SEO strategy focused on content, blog optimisation, and keyword targeting. This resulted in a 5x increase in website traffic within a year, along with a significant rise in keyword ranking.
Established in 1947, Metro Shoes has become a household name in India, synonymous with stylish and comfortable footwear for all. They boast a long history of catering to diverse tastes in India.
Despite their established brand recognition, Metro Shoes' website struggled with:
Envigo's SEO strategy for Metro Shoes focused on several key areas:
Content and blog optimisation strategies were implemented, targeting relevant keywords to improve organic search ranking.
Strategic keyword research identified high-value keywords related to footwear styles and brands, ensuring Metro Shoes appeared on the first page of search results.
Envigo's SEO efforts yielded significant results for Metro Shoes:
Website traffic experienced a remarkable 5x increase within a year.
The number of keywords ranking on Google's first page tripled.
Envigo's strategic SEO approach has transformed Metro Shoes' online presence. The significant increase in website traffic and improved keyword ranking position Metro Shoes to attract a wider audience and achieve continued success.
