GA4

Use Google Analytics (GA4) for digital decision-making.

Q: What is GA4, and how is it different from Universal Analytics?

GA4 (Google Analytics 4) is the latest version of Google Analytics . It uses an event-based tracking model, offering more flexibility and user-centric insights than Universal Analytics. Key differences include: Event-driven data: GA4 focuses on tracking user interactions as events, providing granular data for deeper analysis. Cross-platform tracking: Analyse user behaviour across your website and apps in one place. Enhanced measurement: GA4 automatically tracks events like scrolls, outbound clicks, and video engagement. Privacy-focused: GA4 prioritises data privacy and complies with regulations like GDPR and CCPA. It uses machine learning to fill in gaps caused by privacy restrictions. User-centric insights: Understand user journeys and lifecycle stages more effectively. Flexible attribution: Evaluate marketing channel contributions with various attribution models.

Q: Why should I choose a custom implementation of GA4?

Custom metrics and events: Track specific interactions and data relevant to your business goals. Cross-platform tracking: Gain a holistic view of user behaviour across your website and apps. Fine-tuned configuration: Ensure accurate and reliable data collection.

Q: What types of reporting can I expect from your GA4 services?

We provide various custom reports, including: Custom event tracking reports: Track specific user interactions. Custom conversion reports: Measure the effectiveness of campaigns and user flows. Custom cohort analysis reports: Analyse user behaviour over time based on shared characteristics. Custom integrations: Integrate with platforms like Google Ads, Search Console, Looker Studio, and more.

Unlock Google Analytics 4 to gain deeper insights into the customer journey on your website. Envigo's certified Google Analytics consultants can support better decision making using Google Analytics 4.

Our Google Analytics (GA4) implementation

Step 1: Initial consultation & needs assessment

We begin by understanding your business objectives, current analytics setup, and specific measurement needs. Our experienced GA4 consultants will work closely with you to ensure our Google Analytics setup services are perfectly aligned with your goals.

Step 2: GA4 setup or migration

Whether you're starting afresh or migrating from Universal Analytics, we handle the technical setup seamlessly. This includes configuring your GA4 property, setting up data streams, and ensuring accurate data collection. Our Google Analytics experts ensure a smooth transition and minimal disruption to your data flow.

Step 3: Testing & optimisation

We meticulously test your GA4 setup to guarantee accurate tracking and data integrity. We then configure key events, goals, and conversions to provide meaningful insights into user behaviour and campaign performance.

Our support continues beyond the initial setup process and can include ongoing monitoring, custom reports, and custom AI based alerts and dashboards to ensure the Analytics setup consistently delivers valuable decision support for your business. Our Google Analytics consultancy services provide you with the expertise you need to succeed.

How ABP News leveraged Envigo's expertise for web analytics optimisation

ABP News, a leading Indian Hindi news channel, faced challenges with their web analytics setup, including slow page load times, inaccurate data, and limited tracking capabilities. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management, improved page speed, and ensured accurate data collection across all platforms. This resulted in reduced developer dependency, enhanced user experience, and more effective data-driven decision-making for ABP News.

Read the case study

Envigo's 360-Degree Google Analytics (GA4) Services

GA4 migration

Effortlessly transition from Universal Analytics to GA4, ensuring no data loss and a smooth transition to the new platform. We handle all the technical complexities, allowing you to focus on what matters most – your business. Benefit from our proven Google Analytics 4 setup services.

GA4 custom setup

Tailor your GA4 setup to your unique business needs. We configure custom dimensions, metrics, and events to capture the data that drives your key performance indicators (KPIs) and provides actionable insights.

GA4 auditing

Ensure your existing GA4 setup is accurate, compliant, and optimised for your business goals. Our 360-degree audit identifies potential issues, recommends improvements, and ensures you get the most out of your analytics data.

GA4 training

Empower your in-house teams with the knowledge and skills to leverage GA4 effectively. Our tailored training programmes cover everything from basic reporting to advanced analysis and custom implementations.

Driving growth across industries

See how our GA4 consultants have helped businesses achieve remarkable results through our tailored Google Analytics consulting services.

How ABP News leveraged Envigo's expertise for web analytics optimisation

Read the case study

Achieving cross-domain tracking and user journey analysis for a leading bank

IndusInd Bank, a leading new-generation Indian bank, sought to improve its web analytics capabilities to gain deeper insights into customer behaviour and optimise its online services. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management across multiple domains and subdomains, enabling accurate tracking of user journeys and events. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for IndusInd Bank.

Read the case study

Envigo's GTM solution for MPL's eSports platform

Mobile Premier League (MPL), India's leading eSports and mobile gaming platform, sought to improve its web analytics capabilities to gain deeper insights into user behaviour and optimise its website for conversions. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that enabled accurate tracking of user interactions with buttons, banners, and images, providing valuable data for optimising user flow and promoting conversions.

Read the case study

Powered by industry-leading analytics tools

Google Analytics 4

Looker Studio

Google Big Query

Google Tag Manager 360

Google Tag Manager

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FAQs

Frequently asked questions

1What is GA4, and how is it different from Universal Analytics?

GA4 (Google Analytics 4) is the latest version of Google Analytics. It uses an event-based tracking model, offering more flexibility and user-centric insights than Universal Analytics. Key differences include:

Event-driven data: GA4 focuses on tracking user interactions as events, providing granular data for deeper analysis.
Cross-platform tracking: Analyse user behaviour across your website and apps in one place.
Enhanced measurement: GA4 automatically tracks events like scrolls, outbound clicks, and video engagement.
Privacy-focused: GA4 prioritises data privacy and complies with regulations like GDPR and CCPA. It uses machine learning to fill in gaps caused by privacy restrictions.
User-centric insights: Understand user journeys and lifecycle stages more effectively.
Flexible attribution: Evaluate marketing channel contributions with various attribution models.

2Why do I need to use GA4 experts if I am already familiar with Universal Analytics?

GA4 has a new data model and interface, which can be challenging to navigate. Here’s why expert help is beneficial:

New data model and interface: GA4’s event-based tracking and features require a learning curve.
No historical data import: GA4 doesn’t import data from Universal Analytics, making immediate year-over-year comparisons difficult.
Custom reporting: GA4’s standard reports may require customisation for specific insights.
Advanced event tracking: Setting up advanced events in GA4 can be complex.
Limited third-party integrations: GA4 currently has fewer integrations compared to Universal Analytics.

3Why should I choose a custom implementation of GA4?

Custom metrics and events: Track specific interactions and data relevant to your business goals.
Cross-platform tracking: Gain a holistic view of user behaviour across your website and apps.
Fine-tuned configuration: Ensure accurate and reliable data collection.

4How long does the GA4 audit process take?

An audit typically takes 2 to 4 days, but it depends on your website’s complexity and requirements. Larger websites with more intricate tracking needs may take longer.

5What types of reporting can I expect from your GA4 services?

We provide various custom reports, including:

Custom event tracking reports: Track specific user interactions.
Custom conversion reports: Measure the effectiveness of campaigns and user flows.
Custom cohort analysis reports: Analyse user behaviour over time based on shared characteristics.
Custom integrations: Integrate with platforms like Google Ads, Search Console, Looker Studio, and more.

6Will I need to make changes to my website for GA4?

Yes, implementing GA4 usually requires updating your website’s tracking code and potentially adjusting how you capture user interactions.

7Can you help with training my team on GA4?

Absolutely! We offer training sessions tailored to your team’s needs.

8What kind of ongoing support do you provide after implementation?

We provide ongoing support, including regular check-ins, troubleshooting, and updates to your GA4 setup.

9Is GA4 compatible with other marketing tools?

Yes, GA4 integrates with various marketing platforms for comprehensive data analysis.

10How do you ensure data privacy and compliance with GA4?

We adhere to data privacy best practices and ensure compliance with regulations like GDPR and CCPA.

11What if I have already set up GA4? Can you still assist me?

Yes, we can optimise your existing GA4 setup, enhance tracking, and improve reporting.

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