Tag management

Data-driven marketing with Google Tag Manager

Our certified Google Tag Manager consultants implement, manage, and optimise tags to collect valuable data and fuel data-driven marketing decisions.

How do we help you?

Managing website tags can be complex and time-consuming. Envigo empowers you to take control with our 360-degree Google Tag Manager (GTM) services and comprehensive tag management solutions. Here's why Envigo is your perfect GTM partner

Certified GTM specialists

Our team comprises certified Google Tag Manager consultants with in-depth knowledge of GTM functionalities and best practices.

Streamlined tag management

GTM allows you to manage all your website tags from a single platform. Envigo helps you set up GTM, configure tags, and streamline your tag management process.

Improved marketing efficiency

Envigo's GTM services free up your marketing team to focus on strategic initiatives.

Custom GTM solutions

We understand that each business has unique needs. Envigo tailors our GTM implementation and configuration to your specific requirements.

Enhanced data accuracy

We ensure accurate data collection and tracking by implementing proper tag configurations and data validation processes. This leads to more reliable insights and better marketing decisions.

Increased website speed and performance

We optimise your tag implementation to minimise any impact on your website's loading speed, ensuring a positive user experience and avoiding potential search engine penalties.

Envigo's GTM solution for MPL's eSports platform

Mobile Premier League (MPL), India's leading eSports and mobile gaming platform, sought to improve its web analytics capabilities to gain deeper insights into user behaviour and optimise its website for conversions. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that enabled accurate tracking of user interactions with buttons, banners, and images, providing valuable data for optimising user flow and promoting conversions.

Read the case study

Google Tag Manager capabilities

Here are some key capabilities within Google Tag Manager

Server-side tag management

This approach offers enhanced security and performance benefits by managing tags on your web server.

Enhanced data controls & privacy compliance

GTM prioritises user privacy features to ensure compliance with data privacy regulations.

AI-powered tagging & workflows

AI capabilities may be integrated into GTM, offering automated suggestions and anomaly detection.

Improved website security

Google Tag Manager enhances website security by reducing the amount of third-party code directly implemented on your site, minimising potential vulnerabilities and protecting sensitive user data.

Optimising your Google Tag Manager

Envigo believes in fostering a collaborative and transparent partnership throughout your Google Tag Manager journey.

1In-depth needs assessment & strategic planning

We initiate the process with a comprehensive consultation to understand your website goals, marketing objectives, and current tagging setup.

2Seamless GTM implementation & integration

Our certified Google Tag Manager consultants meticulously set up Google Tag Manager on your website.

3Ongoing maintenance & performance monitoring

We provide ongoing maintenance, monitor tag performance, and conduct regular audits to identify any issues or optimisation opportunities.

4Data-driven insights & strategic recommendations

Leveraging the data collected through your optimised GTM setup, we provide valuable insights and recommendations to inform your marketing strategies.

5Custom tag configuration & development

We configure custom tags, triggers, and variables to meet your unique tracking and data collection needs, ensuring you capture the specific data that matters most to your business.

6Training and Knowledge Transfer

We empower your team with the knowledge and skills to effectively manage your Google Tag Manager account. We provide training sessions and documentation to ensure you can confidently maintain and update your GTM setup.

Our google tag manager services

Envigo goes beyond simply setting up Google Tag Manager. We offer a range of GTM services, including Google Tag Manager account setup services, designed to simplify your tag management process and optimise data collection.

In-depth needs assessment and GTM strategy

We begin by thoroughly understanding your website and marketing goals to develop a customised GTM strategy.

Expert GTM implementation & configuration

Our specialists handle the technical setup and configuration of your GTM account, ensuring accurate data collection.

Data layer setup & tag firing rules

We implement a robust data layer and configure precise tag-firing rules to capture the data that matters most to your business.

Custom development & integration

We offer custom GTM development and integration services to meet your unique tracking and data collection needs.

Ongoing maintenance & optimisation

We provide ongoing GTM maintenance, monitoring, and optimisation to ensure your tags are always firing correctly and capturing accurate data.

Troubleshooting and support

We provide ongoing support and troubleshooting to address any issues or challenges you may encounter with your Google Tag Manager setup. Our team is available to answer your questions and ensure your GTM implementation continues to function smoothly.

Trusted by Industry Leaders

Envigo is the trusted choice for businesses seeking expert tag management solutions.

“Partnering with Envigo for SEO was a game-changer for Oben. Our website traffic skyrocketed by 443% in just one year, putting our electric vehicles in front of a massive new audience. We’re thrilled with the results and excited to see what the future holds with Envigo’s continued support.”

“Envigo has been engaging with us at eFinancialCareers for the better part of 2013 in various parallel streams – SEO consultancy, global location resolution and search support through skills’ synonyms. In each of these, we’ve found Envigo’s contribution to be irreplaceable – both in terms of functional expertise and service levels. Envigo truly collaborates with eFinancialCareers as a partner, and not a vendor, on business critical tasks.”

“We have started our health and wellness journey with envigo. Our website is developed through a PHP (laravel) web application framework and we are satisfied with the response, handholding and skill sets. Hope to continue the association.
It was not a routine application development framework and the team at envigo has done well.”

“It’s really rare these days to work with an SEO agency long term but in my professional capacity, we’ve been working with them for many years now. And it’s always been great work along with timelines that have always been met!
Looking forward to growing this partnership with them!”

Why choose Envigo?

Expertise

Our team comprises certified Google Tag Manager consultants with extensive experience in tag management and data collection.

Customised solutions

We understand that every business has unique tagging needs. We’ll tailor our Google Tag Manager setup and configuration to your requirements.

Data-driven approach

We leverage data and analytics to inform our strategies and optimize your tag management for maximum effectiveness.

Results-oriented

We focus on delivering measurable results that improve your website’s performance and marketing ROI.

Google Tag Manager implementations that deliver results

See how our Google Tag Manager consultants have helped businesses achieve remarkable results through our tailored GTM services.

How ABP News leveraged Envigo's expertise for web analytics optimisation

ABP News, a leading Indian Hindi news channel, faced challenges with their web analytics setup, including slow page load times, inaccurate data, and limited tracking capabilities. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management, improved page speed, and ensured accurate data collection across all platforms. This resulted in reduced developer dependency, enhanced user experience, and more effective data-driven decision-making for ABP News.

Read the case study

Achieving cross-domain tracking and user journey analysis for a leading bank

IndusInd Bank, a leading new-generation Indian bank, sought to improve its web analytics capabilities to gain deeper insights into customer behaviour and optimise its online services. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management across multiple domains and subdomains, enabling accurate tracking of user journeys and events. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for IndusInd Bank.

Read the case study