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Elevate Your Brand Voice & Captivate Your Audience with Envigo's Social Media Marketing Services

Amplify your brand message, build a thriving online community, and achieve social media success with Envigo's data-driven social media marketing services.

Why Choose Envigo for Social Media Marketing?

Sure, getting likes and comments is great, but at Envigo, we go beyond vanity metrics. We deliver 360-degree social media marketing services designed to achieve your specific business goals.
Here's what sets us apart:

  • In-Depth Social Media Audit & Audience Analysis: We conduct a thorough audit of your existing social media presence, identify your target audience demographics, and analyse competitor strategies. This forms the foundation for crafting a data-driven social media strategy tailored to your unique needs.
  • Content Strategy & Calendar Development: Our team of social media experts creates a content calendar filled with engaging and informative content that resonates with your target audience and aligns with your brand voice. We focus on a variety of content formats (text posts, images, videos) to keep your audience interested and coming back for more.
  • Community Management & Brand Advocacy: We foster meaningful interactions with your target audience, respond to comments and messages promptly, and cultivate a loyal brand community. Additionally, we identify brand advocates and leverage their influence to amplify your message.
  • Social Listening & Trend Monitoring: We keep a pulse on industry trends and social conversations relevant to your brand. This allows us to tailor your social media content to trending topics and participate in relevant online discussions to increase brand awareness and engagement.
  • Performance Tracking & Reporting: We provide regular reports that track key performance indicators (KPIs) such as follower growth, engagement metrics, website traffic generated from social media, and lead conversion rates. This data allows us to measure the success of your social media strategy and make data-driven adjustments for continuous improvement.
  • Ongoing Optimisation & Strategic Evolution: The rules in social media constantly change. We stay ahead of the curve and adapt your social media strategy accordingly, ensuring your brand maintains a strong and relevant presence online.

Envigo becomes an extension of your marketing team, delivering a comprehensive social media marketing strategy that drives real results and fuels your business growth.

Benefits of Social Media Marketing

Investing in Envigo's social media marketing services unlocks a multitude of benefits for your business:

Enhanced Brand
Awareness & Reach

Build Meaningful Relationships
& Increase Engagement

Drive Qualified Leads
& Sales Conversions

Boost Website Traffic
& Brand Authority

Gain Valuable
Customer Insights

Schedule a Free Social Media Marketing Consultation Today!

Connect with our social media marketing specialists to discuss your unique goals and discover how Envigo can craft a data-driven strategy to amplify your brand voice and achieve social media success.

Talk to Our Social Media Marketing Experts

Social Media Marketing Essentials

Even before partnering with Envigo, you can take steps to strengthen your social media marketing foundation.
Here are some key social media marketing essentials to keep in mind:

Define Your Social Media Goals: The first step is to establish clear and measurable goals for your social media efforts. What do you hope to achieve? Increase brand awareness? Generate leads? Drive website traffic? Having defined goals ensures your social media strategy is aligned with your overall marketing objectives.

Identify Your Target Audience: Understanding your ideal customer profile is crucial. Consider demographics, interests, online behaviour, and the social media platforms they use most. This knowledge helps you tailor your content and messaging to resonate with the right audience.

Develop a Compelling Brand Voice & Content Strategy: Create a consistent brand voice that reflects your brand personality and resonates with your target audience. Craft a content strategy that includes a mix of informative, engaging, and visually appealing content formats (text posts, images, infographics, videos) to keep your audience interested.

Post Consistently & Schedule in Advance: Consistency is key to building a successful social media presence. Develop a content calendar and schedule posts in advance to ensure a regular flow of content and maintain audience engagement.

Leverage Social Media Analytics & Track Your Performance: Most social media platforms offer built-in analytics tools. Utilise these tools to track key metrics like follower growth, engagement rates, website clicks, and reach. Analyse this data to understand what content resonates with your audience and identify areas for improvement.

Engage with Your Audience & Respond to Comments: Social media is a two-way street. Respond to comments and messages promptly, answer questions, and participate in relevant conversations. This fosters a sense of community and builds stronger relationships with your audience.

Social Media Trends to Watch

Here are 3 key trends to watch to ensure your social media marketing strategy stays ahead of the curve:

The Rise of Social Commerce

Social media platforms are increasingly integrating shopping functionalities. Embrace these features by creating shoppable posts, highlighting user-generated content featuring your products, and offering seamless buying experiences directly within the social media platform.

The Power of User-Generated Content (UGC)

User-generated content builds trust and authenticity. Encourage your audience to share their experiences with your brand by running contests, offering incentives, and reposting user-created content that showcases your products or services in a real-world context.

The Continued Growth of Short-Form Video Content

Short-form video content like those on TikTok Reels and YouTube Shorts is exploding in popularity. Develop engaging video content in these formats to showcase your brand personality, educate your audience, and drive engagement.

Building Your Social Media Marketing Strategy

At Envigo, we believe in a collaborative approach to social media marketing.

Here's how we work with you to craft and execute a high-performing social media strategy:

1

Discovery Workshop & Goal Setting

We kick things off with a collaborative workshop to understand your brand vision, target audience, and social media goals. Together, we establish clear and measurable objectives for your social media marketing efforts.



2

Competitive Analysis & Platform Selection

Our social media specialists conduct a thorough analysis of your competitors and recommend the ideal social media platforms to target your audience most effectively (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.) We'll consider factors like platform demographics, content formats, and industry trends to ensure your brand is present where your audience is most active.

3

Content Calendar Development & Content Creation

We collaborate with your team to brainstorm content ideas that align with your brand voice, target audience interests, and social media goals. Our team of experienced content creators will then develop high-quality content in various formats (text posts, images, infographics, videos) to keep your audience engaged.

4

Community Management & Performance Measurement

We take care of day-to-day social media management, including responding to comments and messages, fostering brand conversations, and monitoring performance metrics. We provide regular reports with data insights to track progress, measure the success of your campaigns, and identify opportunities for ongoing optimisation.

Witness the Power of Our Expertise

Explore how we've helped businesses like yours achieve remarkable results.

Maximising user engagement for a global HR firm

https://www.randstad.in

Randstad aimed to promote its annual awards event through social media. Envigo built an integrated social strategy on LinkedIn, Twitter and Facebook by targeting influencers, speakers and panelists.

7X
increase in organic
impressions
110%
improvement in Social
Media engagement
#1
trending hashtags
in India

Winning customers for India's largest learning platform

https://unacademy.com

Unacademy was looking for a digital partner to scale their organic traffic and grow number of leads through search. Envigo's customised content strategy included content production around their most popular themes/courses through SMEs, 3000+ wordpress pages with backlinks to the website, tapping the first funnel of their users' journey etc.

2X
growth in total traffic
within the first 4 months
85%
increase in
revenue

Creating an online presence for one of India's oldest fashion brands

https://www.biba.in

BIBA's team members were looking for a digital partner that could help them migrate from a homegrown platform to a world-class e-commerce platform. Envigo helped them create and execute the migration plan and developed a sound strategy to grow online transactions.

~200%
continued growth in
organic traffic
140%
increase in
online transactions

Redefining luxury launches with strategic digital integration

https://www.itchotels.in

ITC hotels, a luxury hotel chain, launched ITC Kohenur in Hyderabad. Located in the heart of Hyderabad's business district, ITC Kohenur aims to attract professionals and leisure travelers alike. Envigo created a highly targeted launch campaign on various paid platforms such as YouTube, TripAdvisor, and used influencer marketing to create the buzz.

302%
increase in
brand searches
400K+
increase in
website visitors

Scalable content production for Careers360

https://www.careers360.com

To generate more relevant traffic for Careers360, we planned this ambitious project of creating a substantial amount of quality content around different courses and colleges. With a strong content production unit, strategic partnerships and flawless implementation, we exceeded the client expectations.

1200
articles produced
per month
2.2M
words per
month
41%
decrease in
bounce rate
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WHAT OUR CLIENTS SAY

With over a decade of experience in delivering content services, we have built long lasting relationships with our clients in EdTech, Heath, Insurance, eCommerce, Banking, Travel, Apparel industries in India and abroad.

From the past 22 months Envigo has done a wonderful job in managing and handling projects on SEO, Social Media, Product Video and outreach articles for our organization. All the deliverables have reached us in a timely manner. Presentations and campaign material have been organized to be detailed and delivered systematically. They have a dedicated and responsive team that is open to idea, which makes working with them convenient.

Sohail Nath

Director, HMD

We've been associated with Envigo since 2009, and I have to say that it has transformed our digital journey tremendously. From strategy to execution, Envigo has been a great partner. Detailed campaign tracking and daily reports have always helped to take informed decisions and align our other marketing initiatives.

Anubhav Khanna

Manager - Digital Marketing, ITC Ltd - Hotels Division

The Envigo team comprise of multitalented digital experts who deliver on multiple aspects of online marketing. From Web development to SEO and Paid campaigns they are always a pleasure to work with and their experience shines through in their work.

Elizabeth Pinfold Reed

CEO and Founder, Good CX

The team at Envigo brings a perfect combination of diligence and technical expertise to roll out custom digital solutions at high speed, which enhances our capability to serve our customers better and quicker.

Shubhayan Banerjee,

Head - Digital Transformation, Marcellus Investment Managers Pvt. Ltd.

Frequently Asked Questions

I want to improve my social media presence but don't know where to start. Can Envigo help?

What are the benefits of social media marketing for my business?

I already have some social media accounts, but they're not very active. Can Envigo help me revitalise them?

How much do social media marketing services typically cost?

What makes Envigo different from other social media marketing agencies?

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