Reddit Boosts Ad Performance with New Keyword Targeting

Reddit has finally expanded its keyword targeting capabilities, and it’s a big deal. Now, instead of just relying on community interests, you can target users based on the actual words they use in their conversations. This means your ads appear alongside relevant discussions, putting your message in front of a highly engaged audience.

Keyword Targeting

Reddit is all about those lively communities (subreddits), where users gather to discuss everything from finance and fitness to feline fanatics. Previously, keyword targeting was limited to conversation placements, but now you can use it for feed placements too. This gives you two powerful ways to connect with your audience:

• Conversation Placements: Imagine your ad appearing within a thread where users are actively discussing your product category. That’s the power of conversation placements.

• Feed Placements: Reach users as they browse their personalised feeds. This broader approach still leverages keywords, ensuring your ads align with user interests.

This granular level of targeting means you can say goodbye to wasted ad spend and hello to higher conversion rates. In fact, Reddit reports that advertisers using keyword targeting see a 30% increase in conversion volume. Who wouldn’t want to see that kind of uplift?

Optimising for Scale and Performance

Targeting is crucial, but so is reach. Reddit knows this, which is why they’ve integrated some seriously clever AI into the platform. Here’s how it works:

• Audience Expansion: It analyses user behaviour and ad performance to identify new audiences who are likely to engage with your ads. This expands your reach organically, without you having to lift a finger.

• Placement Expansion: Not sure where your ads will perform best? Leave it to the AI. This feature uses machine learning to optimise placements across feeds and conversations, ensuring maximum impact.

• AI Keyword Suggestions: Reddit’s AI has your back. This tool analyses Reddit’s massive conversation database to suggest relevant keywords you might have missed.

Streamlined Campaign Management

Less Fuss, More Results

Reddit has also simplified campaign management, making it easier to set up, monitor, and adjust your campaigns. You can now combine multiple targeting options (keywords, communities, and interests) within a single ad group. This means less time fiddling with settings and more time focusing on what matters: results.

And speaking of results, Reddit’s enhanced reporting provides keyword-level insights, giving you a clear picture of what’s working and what needs tweaking.

Why Reddit Should Be on Your Radar

Reddit offers a unique opportunity to connect with highly engaged audiences in a meaningful way. If you’re looking to diversify your PPC strategy and tap into new customer bases, Reddit is a platform you can’t afford to ignore.

Need help? We’re experts in Reddit marketing and can help you craft high-performing campaigns that drive results. Contact us today for a free consultation.

Key takeaways

• Reddit’s expanded keyword targeting allows you to reach the right audience at the right time.

• AI-powered optimisation tools help you maximise reach and performance.

• Streamlined campaign management saves you time and effort.

• Reddit is a powerful platform for reaching engaged audiences.