What is Technical SEO?
Technical SEO refers to the process of optimising a website's underlying structure and code to improve its crawlability, indexability, and overall search engine performance. Here are some key aspects of technical SEO:
- Website Crawlability: Ensuring search engine bots can easily discover, access, and understand the content on your website.
- Website Indexability: Guiding search engines on how to efficiently store and retrieve your website's content for ranking purposes.
- Mobile Friendliness: Optimising your website for seamless user experience and performance on all devices, especially mobile.
- Website Speed: Ensuring your website loads quickly to provide a positive user experience and avoid search engine penalties.
- Structured Data Implementation: Providing search engines with additional information about your website's content to enhance search results and user understanding.