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Winning back mindspace (and search engine space) from competition
The Endeavour
Constant competitor activity had led to an overall erosion of search engine ranks. The challenge was to win ranks aggressively on high volume keywords. The KPI’s was revenue generated from un-attributable traffic (non-brand organic, non-paid referrals) and the Keyword Visibility index
The Enabling
The comprehensive lack of the website’s presence from various high volume keywords had led to a gradual erosion of brand recognition. envigo’s solution centred on two pronged approach:
1. Quick wins- Various key optimisation parameters were improved on key site pages and in website configuration which showed an immediate impact on Keyword Visibility. The market trophy keywords (top 2 highest volume keywords) responded by moving into the first page of results from the third page.
2. Long Haul improvements- Various long-term site improvements were planned. The landing pages were migrated to Envigo’s superior landing page management system that improved the pages ability to crawl and refresh tremendously. The page migration was planned and tested comprehensively to ensure that existing page authority was maintained.
A sustainable and high quality, research backed local business contact program was initiated. This increased awareness, while generating high quality local citations and links for the client website. The number of unique non-keywords generating organic traffic increased by 1450%
The End Result
The increase in organic traffic for the first two years has been 250% and 145% respectively.. The increase in un-attributable revenue for the first two years has been 325% and 172% respectively.
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Other Case Studies
How ABP News leveraged Envigo's expertise for web analytics optimisation
ABP News, a leading Indian Hindi news channel, faced challenges with their web analytics setup, including slow page load times, inaccurate data, and limited tracking capabilities. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management, improved page speed, and ensured accurate data collection across all platforms. This resulted in reduced developer dependency, enhanced user experience, and more effective data-driven decision-making for ABP News.
Achieving cross-domain tracking and user journey analysis for IndusInd Bank
IndusInd Bank, a leading new-generation Indian bank, sought to improve its web analytics capabilities to gain deeper insights into customer behaviour and optimise its online services. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management across multiple domains and subdomains, enabling accurate tracking of user journeys and events. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for IndusInd Bank.
ITC Hotels enhanced their guest journey with advanced web analytics
ITC Hotels, one of India's largest and most luxurious hotel chains, needed a robust web analytics solution to track user behaviour across its complex online ecosystem and gain deeper insights into customer journeys and conversions. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management enabled accurate cross-domain tracking, and facilitated enhanced e-commerce tracking. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for ITC Hotels.