Paid social media

Reddit has finally expanded its keyword targeting capabilities, and it’s a big deal. Now, instead of just relying on community interests, you can target users based on the actual words they u.....

Meta’s recent announcements at Advertising Week place video and AI firmly in the spotlight. With 60% of user time on Facebook and Instagram now spent watching videos, Meta is equipping advert.....

Google’s latest move to expand its First Position ad offering on YouTube marks a significant shift, empowering brands to capture audience attention like never before. Let’s explore how you ca.....

Forget demographics, say hello to clickstream data. Imagine, every link you click on Facebook, even those cheeky recipe quizzes in private groups, whispers a secret to the platform. This treasure t.....

Organic social media | The authentic voice Organic social media is all about building genuine connections. It’s where businesses share original content, engage with their audience, and foster.....