Technical SEO
Technical SEO refers to optimising your website's underlying structure and code to improve its visibility in search engine results pages (SERPs). It ensures search engines can easily crawl, index, and understand your website's content.
Google says goodbye to Sitelinks Search Box
Remember that handy little search box that sometimes appeared below Google search results? The one that let you search a specific website directly from the results page? Well, Google removed it fro.....
The truth about bad backlinks (and how they can ruin your website)
What if I told you those backlinks you’ve been diligently building could be harming your website? It’s true, not all backlinks are created equal. Some can boost your site’s visibi.....
Is your site losing Crawl Budget? New best practices
Visibility is everything, but with millions of websites vying for attention, how can you ensure Google finds and prioritises yours? The answer lies in understanding and optimising your crawl budget.....
Is your Robots.txt file outdated? Google’s new policy explained
Ever feel like the internet is a sprawling maze? For search engines like Google, it is! That’s where your robots.txt file comes in. It acts like a helpful signpost, guiding Google’s cra.....
What does Google’s new Crawler Documentation mean for your website?
Google’s been busy tidying up behind the scenes, and their recent overhaul of the crawler documentation is causing a bit of a stir in SEO. You might be wondering, “Does this even matter.....
How to leverage AVIF images for faster page speed and better rankings
We all know that feeling of frustration when a webpage takes ages to load, right? Webpage load times depend on many things, like HTML Code, CSS, JS, Images and any other asset on the page. Each of .....
The silent threat | Understanding and stopping SEO spambots
We often overlook a subtle yet formidable adversary: SEO spambots. While operating silently, these automated programs can significantly impact your website’s performance and reputation. Our j.....