Web analytics

Google Analytics 4 (GA4) has always been our go-to tool for deciphering marketing data, and now, it’s gotten even better. With its recent update, GA4 introduces a host of new features designe.....

Event tracking in Google Analytics 4 (GA4) is a powerful tool that helps businesses understand user behaviour, optimise user experience, and make informed decisions to improve digital marketing str.....

Analytics has become the backbone of modern business strategies, providing valuable insights that fuel growth and success. In the midst of the data deluge, the concept of creating a unified custome.....

Imagine you’ve launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there’s one crucial ingredient missing—the power to understan.....

Google Analytics is a powerful tool for digital marketers to track website traffic and user behaviour and gather insights to improve website performance. However, it is crucial to filter out intern.....

In today’s digital age, it’s more important than ever to be able to track the effectiveness of your online marketing campaigns. However, not all conversions happen online. Phone calls, .....

Web analytics entails collecting, measuring, analysing, and reporting data on website traffic and user behaviour. It helps businesses understand how their website is performing, how users interact .....

The success of a B2B company depends on generating leads and boosting sales. But, how will you know whether your marketing efforts have been fruitful? This is where Google Analytics (GA) comes into.....