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Web analytics
Fix Duplicate E-commerce Transactions in Google Analytics
Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once. These duplicate transactions are caused because there is the po.....
How to Access Custom Dimensions in Google Analytics
Introduction to dimensions and metrics Google Analytics shows two types of data in its reports. These types of data are called dimensions and metrics. A dimension is a trait of the visitors on the .....
Data-Driven Attribution Model Demystified
What Is Data-Driven Attribution Model in Analytics? The data-driven attribution (DDA) model in analytics uses algorithms to find and analyze statistically significant data from multiple data source.....
Toughest Web Analytics Problems Faced
Web analytics has been a key component of my role here at envigo. While we work on generating greater return for the dollar, accurate and reliable web analytics remains the key tool for control and.....