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Envigo- Your Expert Google 360 Marketing Partner

Elevate your marketing with Envigo's Google 360 marketing services. We unlock data insights, manage campaigns across platforms, and optimise for peak performance.

Why Envigo? Your Trusted Partner for Google 360 Marketing Success

Google 360 Marketing offers a powerful suite of tools to unify your marketing data, streamline campaign management, and gain deeper customer understanding. However, navigating the complexities of Google 360 can be challenging.
That's where Envigo steps in as your expert Google 360 partner.
Here's why Envigo is your perfect choice to unlock the full potential of Google 360 Marketing:

  • Certified Google Marketing Platform Experts: Our team consists of Google Marketing Platform certified professionals with in-depth knowledge of all G360 tools, including Google Search Ads 360, Display & Video 360, Campaign Manager 360, and Google Analytics 360. We ensure you leverage the full G360 platform to its maximum potential.
  • Data Expertise & Insights-Driven Approach: We go beyond simply collecting data. Envigo possesses exceptional data analysis skills to transform raw data into actionable insights that inform your marketing strategies and campaign optimisation efforts.
  • Seamless Google 360 Setup & Implementation: Our Google Marketing Platform specialists meticulously set up and configure your Google 360 instance, ensuring all your marketing data streams flow seamlessly into a centralised platform for holistic analysis.
  • Cross-Channel Campaign Management: Envigo streamlines your marketing efforts by managing campaigns across various channels like search, display, video, and social media all within the Google 360 platform. This facilitates a unified approach and allows you to measure campaign performance holistically.
  • Advanced Reporting & Ongoing Optimisation: We provide 360-degree reports that deliver a clear picture of your marketing performance across all channels. Envigo utilises these insights to continuously refine your campaigns, optimise ad spend, and maximise your return on marketing investment (ROI).

How Envigo Empowers Your Google 360 Marketing

Envigo goes beyond simply setting up Google 360. We offer a comprehensive suite of services designed to empower you to harness the full potential of this powerful marketing platform. Here's a glimpse into what sets Envigo apart:

In-Depth Needs Assessment
& G360 Strategy

Seamless Google 360 Setup
& Data Integration

Advanced Campaign
Management & Optimisation

Data-Driven Reporting
& Actionable Insights

Ongoing Support &
Continuous Improvement

Schedule a Free Google 360 Marketing Consultation Today!

Let's discuss your marketing goals and explore how Envigo's expert services can help you leverage Google 360 to gain deeper customer insights, optimise campaigns across channels, and achieve significant marketing ROI.

Talk to Our Google 360 Specialists!

Essential Tips for Peak Google 360 Marketing Performance

Extracting maximum value from Google 360 Marketing requires a strategic approach. Here are some key tips to keep in mind:

Clearly Define Your Marketing Goals: Before diving into the Google 360 setup, establish clear and measurable marketing goals. What do you want to achieve? Increase brand awareness, generate leads, drive website traffic, or boost online sales? Having defined goals allows you to tailor your Google 360 utilisation and campaign strategies for optimal impact.

Leverage Audience Insights: Google 360 shines in audience analysis. Utilise features like customer journey mapping and audience insights reports to understand your target audience's demographics, interests, and online behaviour. These insights empower you to create highly targeted campaigns that resonate with your ideal customers.

Structure Your Data for Success: Data organisation is paramount for effective analysis. Work with Envigo to establish a clear data structure within Google 360. This ensures accurate data collection, and streamlined reporting, and facilitates the generation of more meaningful insights from your marketing efforts.

Embrace Campaign Experimentation:Don't settle for assumptions. Google 360's A/B testing features allow you to test different ad variations, campaign creatives, and audience targeting strategies. By continuously testing and optimising, you can identify the elements that resonate best with your audience and maximise campaign performance.

Stay Aligned with Data Privacy Regulations:Data privacy regulations are constantly evolving. Partner with Envigo to ensure your Google 360 implementation adheres to the latest regulations, such as GDPR and CCPA. This protects user privacy and builds trust with your audience.

Prioritise Collaboration & Communication: Open communication between marketing teams and stakeholders is crucial. Regularly review campaign performance data and insights within Google 360 to ensure everyone is aligned on campaign goals and optimisation strategies.

Trends to Watch

The Google 360 Marketing platform is constantly evolving, offering exciting new features and functionalities to enhance campaign management and data analysis capabilities. Here are 3 key trends to watch:

Machine Learning (ML) Powered Optimisation

Artificial intelligence (AI) and machine learning (ML) are transforming marketing automation. Expect Google 360 to leverage ML for even smarter campaign optimisation. Imagine features like automated bid adjustments, real-time audience segmentation, and AI-powered creative recommendations to optimise campaigns for maximum return on ad spend (ROAS).

Focus on Customer Journey Measurement

The customer journey is no longer linear. Google 360 is likely to introduce advancements in cross-channel attribution modelling. This will enable marketers to gain a more holistic understanding of how customers interact with your brand across various touchpoints, allowing for more effective campaign orchestration and budget allocation.

Deeper Integration with Marketing Cloud

As the marketing ecosystem continues to integrate, expect even tighter integration between Google 360 and other marketing cloud platforms. This will streamline data flow, eliminate data silos, and empower marketers to leverage a unified platform for campaign management, measurement, and attribution across all marketing channels.

Driving Success Through Google 360 Marketing Together

At Envigo, we believe in fostering a collaborative and transparent partnership throughout your Google 360 Marketing journey.

Here's a glimpse into how we work with you to unlock the true power of Google 360 and achieve your marketing goals:

1

In-Depth Needs Assessment & Strategic Planning

We initiate the process with a comprehensive consultation to understand your unique business objectives, target audience demographics, and existing marketing landscape. Together, we define clear and measurable goals for your Google 360 implementation, ensuring it aligns with your overall marketing strategy.

2

Custom Google 360 Setup & Data Integration

Our certified specialists meticulously configure your Google 360 instance to seamlessly integrate data from all your marketing channels. We establish a robust data infrastructure tailored to your specific needs, ensuring clean and accurate data collection for reliable reporting and analysis.

3

Expert Campaign Management & Optimisation

Envigo's Google Marketing Platform experts manage your advertising campaigns across various channels within the Google 360 platform. We leverage our deep understanding of Google 360 functionalities to optimise bids, target audiences precisely, and craft high-performing campaigns that deliver exceptional results.

4

Data-Driven Reporting & Ongoing Optimisation

We don't just generate reports; we translate data into actionable insights. Envigo provides clear and insightful reports that track campaign performance across all channels. We use these insights to continuously refine your campaigns, identify optimisation opportunities, and ensure your Google 360 delivers maximum return on investment (ROI) over time.

Witness the Power of Our Expertise

Explore how we've helped businesses like yours achieve remarkable results.

Maximising user engagement for a global HR firm

https://www.randstad.in

Randstad aimed to promote its annual awards event through social media. Envigo built an integrated social strategy on LinkedIn, Twitter and Facebook by targeting influencers, speakers and panelists.

7X
increase in organic
impressions
110%
improvement in Social
Media engagement
#1
trending hashtags
in India

Winning customers for India's largest learning platform

https://unacademy.com

Unacademy was looking for a digital partner to scale their organic traffic and grow number of leads through search. Envigo's customised content strategy included content production around their most popular themes/courses through SMEs, 3000+ wordpress pages with backlinks to the website, tapping the first funnel of their users' journey etc.

2X
growth in total traffic
within the first 4 months
85%
increase in
revenue

Creating an online presence for one of India's oldest fashion brands

https://www.biba.in

BIBA's team members were looking for a digital partner that could help them migrate from a homegrown platform to a world-class e-commerce platform. Envigo helped them create and execute the migration plan and developed a sound strategy to grow online transactions.

~200%
continued growth in
organic traffic
140%
increase in
online transactions

Redefining luxury launches with strategic digital integration

https://www.itchotels.in

ITC hotels, a luxury hotel chain, launched ITC Kohenur in Hyderabad. Located in the heart of Hyderabad's business district, ITC Kohenur aims to attract professionals and leisure travelers alike. Envigo created a highly targeted launch campaign on various paid platforms such as YouTube, TripAdvisor, and used influencer marketing to create the buzz.

302%
increase in
brand searches
400K+
increase in
website visitors

Scalable content production for Careers360

https://www.careers360.com

To generate more relevant traffic for Careers360, we planned this ambitious project of creating a substantial amount of quality content around different courses and colleges. With a strong content production unit, strategic partnerships and flawless implementation, we exceeded the client expectations.

1200
articles produced
per month
2.2M
words per
month
41%
decrease in
bounce rate
Reach out to us now

WHAT OUR CLIENTS SAY

With over a decade of experience in delivering content services, we have built long lasting relationships with our clients in EdTech, Heath, Insurance, eCommerce, Banking, Travel, Apparel industries in India and abroad.

From the past 22 months Envigo has done a wonderful job in managing and handling projects on SEO, Social Media, Product Video and outreach articles for our organization. All the deliverables have reached us in a timely manner. Presentations and campaign material have been organized to be detailed and delivered systematically. They have a dedicated and responsive team that is open to idea, which makes working with them convenient.

Sohail Nath

Director, HMD

We've been associated with Envigo since 2009, and I have to say that it has transformed our digital journey tremendously. From strategy to execution, Envigo has been a great partner. Detailed campaign tracking and daily reports have always helped to take informed decisions and align our other marketing initiatives.

Anubhav Khanna

Manager - Digital Marketing, ITC Ltd - Hotels Division

The Envigo team comprise of multitalented digital experts who deliver on multiple aspects of online marketing. From Web development to SEO and Paid campaigns they are always a pleasure to work with and their experience shines through in their work.

Elizabeth Pinfold Reed

CEO and Founder, Good CX

The team at Envigo brings a perfect combination of diligence and technical expertise to roll out custom digital solutions at high speed, which enhances our capability to serve our customers better and quicker.

Shubhayan Banerjee,

Head - Digital Transformation, Marcellus Investment Managers Pvt. Ltd.

Frequently Asked Questions

What is Google 360 Marketing and how can it benefit my business?

Does Envigo offer Google Analytics services alongside Google 360 Marketing?

I'm new to Google 360. Does Envigo offer Google 360 setup services?

What's the difference between Google 360 and the standard Google Ads platform?

How much do Google 360 marketing services typically cost?

Is Envigo a certified Google Marketing Platform partner?

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