Santosh Singh is a digital marketing leader with over 25 years of experience helping brands across the UK, Europe, the US, and India turn online visibility into measurable business growth. His work focuses on building high-performance digital strategies that connect organic growth, paid media, an... Read more
Last updated on25 Oct 2024
Topical authority
Content Markteing
SEO
AI SEO
Digital Marketing
Google Ads API v24.2: AI Transparency, Multi-Party Approvals and New PMax Reporting
Google released version 24.2 of the Google Ads API on 25 June 2026. The update covers four distinct areas: account security, AI content transparency, Performance Max reporting, and campaign experim.....
Google Ads Is Changing How Target-Based Bidding Works for Budget-Limited Campaigns
Google announced on 22 June 2026 that it is updating the behaviour of target-based bidding strategies for campaigns constrained by budget. The change takes effect on 17 August 2026. A new tool to h.....
Google Ads Is Automatically Enabling Conversion-Based Customer Lists
Google announced on 19 June 2026 that it will automatically enable conversion-based customer lists for eligible advertisers, with data processing set to begin on 18 August 2026. The update a.....
Google launches Ask Ad Manager, a Gemini-powered AI agent for publishers
Google launched Ask Ad Manager on 18 June 2026, embedding a Gemini-powered conversational AI agent directly into Google Ad Manager for publishers. The tool is currently in beta and represents the f.....
Google Adds Asset Testing Tools to Performance Max
Google rolled out new asset experimentation capabilities for Performance Max campaigns on 8 June 2026, giving advertisers a more structured way to test creative decisions before applying them at sc.....
How AI Bidding Strategies in Google Ads Perform When Campaign Structure Is Wrong
Target CPA, Target ROAS, Maximise Conversions, and Maximise Conversion Value all use real-time auction signals that no manual bidder can replicate at scale: device, location, time, audience behavio.....
Google’s AI Optimisation Guide and What It Actually Means for Marketers
On 15 May 2026, Google published a detailed guide to optimising for generative AI features in Search. The document covers AI Overviews, AI Mode, and the broader question of how content gets surface.....
SEO for Indian Fintech and BFSI Brands
The financial services sector in India is one of the most competitive spaces in organic search. Insurance aggregators, lending platforms, mutual fund portals, and banking brands all compete for the.....
How to Perform Conversion Funnel Analysis in Digital Marketing
How to Perform Conversion Funnel Analysis in Digital Marketing Most businesses track their overall conversion rate. Fewer know precisely where in the journey visitors stop progressing. Conversion f.....