Santosh Singh

On 1 October 2026, Google updated its helpful content documentation and its generative AI content guide. The pages define main content, list four quality attributes, warn against invented author pr.....

Most brands running video on Google Ads manage frequency one campaign at a time. Each campaign optimises on its own, so the same person can see your ads in three places in a single week. Google Ads.....

“Full-service digital agency” shows up on almost every homepage, and it means almost nothing on its own. This list ranks seven agencies running paid advertising in India on the things t.....

Google Analytics can now keep a property clean by naming the domains it trusts, instead of chasing every new source of spam as it appears. The update, added to GA4 on September 21, 2026, introduces.....

Google Ads has updated its guidance on Smart Bidding learning periods, and for once the update gives advertisers something concrete to work with. The new guidance says a bid strategy can take up to.....

AI redefined what counts as engagement, and most measurement systems have not caught up. Search referral traffic from LLMs has tripled over the past year. Organic click-through rates drop by up to .....

For years, Reddit has been the place people turned to when they wanted an honest opinion.   People searched for:   “best running shoes reddit” “best CRM reddit” &#.....

ChatGPT Ads has received one of its biggest updates since launch, introducing features that performance marketers have been waiting for.   Conversion bidding. Geographic exclusions. Better att.....