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Multi-point engagement for a hassle-free ecommerce launch
The website was very small but had large, loyal visitor base. The challenge was to migrate to a best-in-class e-commerce experience to this user base who was buying the brand from existing large e-commerce stores, while rolling out an aggressive marketing campaign.
The Enabling
A small cross-functional team was created at envigo as the solution design involved multiple dimensions.The business requirements of the new platform were reviewed and augmented.
Some of the new requirements included:
1. Support for mobile devices using a responsive website
2. Support for AB testing for landing page and sales funnel
3. On-page Event tracking
4. Support for remarketing tags
5. Internationalisation – Language, currency and payment support
The End Result
The new platform project plan accomplished all stated objectives with various work-streams going Live a phased manner. Within two months, web traffic was up by 75% over legacy (from organic and referral sources).
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Other Case Studies
How ABP News leveraged Envigo's expertise for web analytics optimisation
ABP News, a leading Indian Hindi news channel, faced challenges with their web analytics setup, including slow page load times, inaccurate data, and limited tracking capabilities. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management, improved page speed, and ensured accurate data collection across all platforms. This resulted in reduced developer dependency, enhanced user experience, and more effective data-driven decision-making for ABP News.
Achieving cross-domain tracking and user journey analysis for IndusInd Bank
IndusInd Bank, a leading new-generation Indian bank, sought to improve its web analytics capabilities to gain deeper insights into customer behaviour and optimise its online services. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management across multiple domains and subdomains, enabling accurate tracking of user journeys and events. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for IndusInd Bank.
ITC Hotels enhanced their guest journey with advanced web analytics
ITC Hotels, one of India's largest and most luxurious hotel chains, needed a robust web analytics solution to track user behaviour across its complex online ecosystem and gain deeper insights into customer journeys and conversions. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management enabled accurate cross-domain tracking, and facilitated enhanced e-commerce tracking. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for ITC Hotels.