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The Endeavour
The challenge was to integrate the brand’s on-ground product challenge across all channels with a strong focus on increasing awareness on digital media.
The Enabling
The solution used a detailed process flow with various links with other business processes identified.
This main process steps were:
1. Partner acquisition
2. Digital signing of contracts
3. Sales tracking XML import
4. Commission and incentive management
5. Payment approvals
6. Market and user management
The End Result
Automation resulted in cost savings of around £ 125K per market per year. The client expects an increase in partner acquisition because the time taken to release payments from 50 days to 3 days. The client expects an increase in sales from the partner channel activity because of faster turnaround times, instant communication and better engagement with channel partners.
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Other Case Studies
How ABP News leveraged Envigo's expertise for web analytics optimisation
ABP News, a leading Indian Hindi news channel, faced challenges with their web analytics setup, including slow page load times, inaccurate data, and limited tracking capabilities. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management, improved page speed, and ensured accurate data collection across all platforms. This resulted in reduced developer dependency, enhanced user experience, and more effective data-driven decision-making for ABP News.
Achieving cross-domain tracking and user journey analysis for IndusInd Bank
IndusInd Bank, a leading new-generation Indian bank, sought to improve its web analytics capabilities to gain deeper insights into customer behaviour and optimise its online services. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management across multiple domains and subdomains, enabling accurate tracking of user journeys and events. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for IndusInd Bank.
ITC Hotels enhanced their guest journey with advanced web analytics
ITC Hotels, one of India's largest and most luxurious hotel chains, needed a robust web analytics solution to track user behaviour across its complex online ecosystem and gain deeper insights into customer journeys and conversions. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management enabled accurate cross-domain tracking, and facilitated enhanced e-commerce tracking. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for ITC Hotels.