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Introduction to ITC Hotels
ITC Hotels, an esteemed luxury hotel chain, have carved a niche for themselves by catering to both professionals and leisure travellers. However, the unprecedented challenges of the Covid-19 pandemic posed significant hurdles, prompting a search for a proficient ally to rejuvenate their brand and customer engagement.
Preliminary Analysis
In our collaboration with ITC Hotels, we identified several pressing concerns:
- Pandemic-Induced Dip: The global disruption caused by Covid-19 led to a stark decline in hotel reservations and patronage.
- Geographic Overlaps: A noted presence of multiple ITC hotels in similar or overlapping locations created internal competition.
- Campaign Conundrums: A lack of proper campaign optimisation meant missed opportunities and inefficient resource allocation.
- Targeting Ambiguities: The absence of a straightforward, strategic approach to targeting potential patrons led to broader, less efficient outreach.
Strategising Solutions
To surmount these challenges and restore ITC Hotels to its rightful stature, Envigo embarked on a 360-degree plan:
1. Reviving Pre-Pandemic Metrics
Leveraging campaign optimisation techniques, we not only aimed to regain the pre-pandemic traction but also aspired to exceed those numbers.
2. Precision in Targeting
A targeted strategy was crafted by recognising the potential of the high net-worth individuals (HNIs) segment. This precise focus ensured relevant lead generation and greater chances of conversion.
3. Conversion-Centric Approach
With an accent on conversions, our campaigns were meticulously tailored to ensure efficient lead-to-customer transitions.
Evidencing the Revival
Upon the strategic overhaul and consistent campaign monitoring, ITC Hotels observed the following:
- A substantial 479% growth in conversions within a twelve-month timeframe, reflecting enhanced user engagement.
- An encouraging 171% escalation in ROI during the same period showcasing optimised campaign efficiency and resource utilisation.
Reflecting on the Endeavour
Our alliance with ITC Hotels underscored the resilience of the hospitality sector, even amidst global challenges. This initiative combined long-term vision with actions based on real data. This highlighted how important it is to be flexible and constantly strive for digital excellence in the hospitality industry.
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