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Executive Summary
Metro Shoes, a leading Indian footwear brand with over 70 years of experience, partnered with Envigo in August 2023 to enhance their online presence. Despite a strong brick-and-mortar presence, Metro Shoes’ website traffic fell short of expectations. Envigo implemented a performance-based SEO strategy focused on content, blog optimisation, and keyword targeting. This resulted in a 5x increase in website traffic within a year, along with a significant rise in keyword ranking.
Company Background
Established in 1947, Metro Shoes has become a household name in India, synonymous with stylish and comfortable footwear for all. They boast a long history of catering to diverse tastes in India.
The Challenge
Despite their established brand recognition, Metro Shoes’ website struggled with:
- Low website traffic
- Limited online visibility
The Solution
Envigo’s SEO strategy for Metro Shoes focused on several key areas:
Performance-Based SEO
Content and blog optimisation strategies were implemented, targeting relevant keywords to improve organic search ranking.
Keyword Research & Targeting
Strategic keyword research identified high-value keywords related to footwear styles and brands, ensuring Metro Shoes appeared on the first page of search results.
Results and Impacts
Envigo’s SEO efforts yielded significant results for Metro Shoes:
Traffic Explosion
Website traffic experienced a remarkable 5x increase within a year.
Enhanced Keyword Ranking
The number of keywords ranking on Google’s first page tripled.
Conclusion
Envigo’s strategic SEO approach has transformed Metro Shoes’ online presence. The significant increase in website traffic and improved keyword ranking position Metro Shoes to attract a wider audience and achieve continued success.
Achieve More with Envigo
Take your next step with a free SEO audit and consultation with industry experts.
Other Case Studies
How ABP News leveraged Envigo's expertise for web analytics optimisation
ABP News, a leading Indian Hindi news channel, faced challenges with their web analytics setup, including slow page load times, inaccurate data, and limited tracking capabilities. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management, improved page speed, and ensured accurate data collection across all platforms. This resulted in reduced developer dependency, enhanced user experience, and more effective data-driven decision-making for ABP News.
Achieving cross-domain tracking and user journey analysis for IndusInd Bank
IndusInd Bank, a leading new-generation Indian bank, sought to improve its web analytics capabilities to gain deeper insights into customer behaviour and optimise its online services. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management across multiple domains and subdomains, enabling accurate tracking of user journeys and events. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for IndusInd Bank.
ITC Hotels enhanced their guest journey with advanced web analytics
ITC Hotels, one of India's largest and most luxurious hotel chains, needed a robust web analytics solution to track user behaviour across its complex online ecosystem and gain deeper insights into customer journeys and conversions. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management enabled accurate cross-domain tracking, and facilitated enhanced e-commerce tracking. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for ITC Hotels.