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Executive Summary
Varthana, India’s largest school loan company, partnered with Envigo in July 2022 to address declining website traffic. Unoptimised content with poor SEO practices limited online visibility. Envigo implemented a content-led SEO strategy, resulting in a 2x increase in website traffic and a 150% growth in monthly leads within two years.
Company Background
Established in 2013, Varthana is a leading student loan provider in India. Their mission is to make education accessible through affordable financing solutions. With 40 branches across 15 states, Varthana empowers students to pursue their educational goals.
The Challenge
Varthana’s website content lacked SEO optimisation, hindering organic search visibility. Missing descriptions, poorly structured blogs, and a general lack of SEO best practices resulted in the following:
- Low website traffic
- Difficulty attracting potential borrowers searching for student loans online
- Limited online brand awareness
The Solution
Envigo partnered with Varthana to create and implement a 360-degree content-led SEO strategy:
SEO Recommendations
Data-driven SEO recommendations were provided to enhance the website’s content.
Blog Optimisation
Envigo assisted with optimising Varthana’s blog content, focusing on strategic keyword selection, H1 title tags, headings, and final proofreading.
Results and Impacts
Envigo’s content-led SEO approach delivered impressive results for Varthana:
Traffic Explosion
Website traffic doubled within two years.
Lead Generation Boost
Monthly leads increased by 150%.
Conclusion
Varthana’s success story exemplifies the power of strategic content-led SEO. The partnership with Envigo continues, focusing on optimising content to attract even more potential borrowers seeking educational financing through Varthana.
Achieve More with Envigo
Take your next step with a free SEO audit and consultation with industry experts.
Other Case Studies
How ABP News leveraged Envigo's expertise for web analytics optimisation
ABP News, a leading Indian Hindi news channel, faced challenges with their web analytics setup, including slow page load times, inaccurate data, and limited tracking capabilities. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management, improved page speed, and ensured accurate data collection across all platforms. This resulted in reduced developer dependency, enhanced user experience, and more effective data-driven decision-making for ABP News.
Achieving cross-domain tracking and user journey analysis for IndusInd Bank
IndusInd Bank, a leading new-generation Indian bank, sought to improve its web analytics capabilities to gain deeper insights into customer behaviour and optimise its online services. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management across multiple domains and subdomains, enabling accurate tracking of user journeys and events. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for IndusInd Bank.
ITC Hotels enhanced their guest journey with advanced web analytics
ITC Hotels, one of India's largest and most luxurious hotel chains, needed a robust web analytics solution to track user behaviour across its complex online ecosystem and gain deeper insights into customer journeys and conversions. Envigo implemented a comprehensive Google Tag Manager (GTM) solution that streamlined tag management enabled accurate cross-domain tracking, and facilitated enhanced e-commerce tracking. This resulted in reduced IT dependency, improved data collection, and more effective data-driven decision-making for ITC Hotels.