New Feature Alert: Customising Your Activity Feed on LinkedIn

LinkedIn has recently rolled out a new feature that allows users to customise their activity feed, highlighting the specific type of content they want to be displayed.

This feature is particularly beneficial for businesses and individuals who use LinkedIn as part of their digital marketing strategy, as it allows them to showcase their expertise and highlight their content more effectively.

In this blog, we will discuss the benefits of customising your activity feed, how to do it, and the best practices to follow for maximum impact.

Introduction

LinkedIn is an essential platform for businesses and individuals to build their online presence. With millions of active users and an extensive range of features, it has become a go-to platform for professionals looking to expand their reach and network.

The Benefits of Customising Your Activity Feed on LinkedIn

Customising your activity feed on LinkedIn has several advantages, including:

A. Improved Visibility of Your Content

By highlighting the specific type of content you want to be displayed, you increase the likelihood that your connections will engage with it. This will help improve your visibility and establish yourself as an authority in your field.

B. Targeted Audience Engagement

Customising your activity feed allows you to target specific segments of your audience, which increases the chances of them engaging with your content.

C. Establishing Yourself as a Thought Leader in Your Industry

By highlighting your content on LinkedIn, you establish yourself as a thought leader in your industry. This helps to build credibility and trust with your audience and can lead to more business opportunities.

D. Generating More Leads for Your Business

Customising your activity feed on LinkedIn can help generate more leads for your business. By highlighting content that speaks to your target audience, you increase the chances of them engaging with your content and, ultimately, reaching out to your business for more information.

How to Customise Your Activity Feed on LinkedIn

Customising your activity feed on LinkedIn is a simple process.

To feature a selected post from your Page to your Product Page:

1. Access your Product Page using your Super Admin View or Content Admin View
2. From the Product tab, select the Flagship product from the left side of the page
3. Go to the Product Highlights section
4. Click Manage product highlights
5. To add a product highlight, click the add icon
6. In the Select a recent post module, locate the post you’d like to add and click Select

To feature a post you’ve been mentioned in or tagged on:

1. Go to the post and click the dropdown icon (comment, react, and repost as) to reshare the post
2. Select the Page you’d like to repost to
3. Click Save
4. Under Repost, select the Repost icon
5. Access your Page and click Products
6. From the Products tab, select the Flagship product from the left side of the page
7. Go to the Product Highlights section
8. Click Manage product highlights
9. Click the add icon
10. Click Select on the repost

Best Practices for Customising Your Activity Feed on LinkedIn

To maximise the impact of your customised activity feed, here are some best practices to follow:

A. Consistency in the Type of Content Highlighted

It’s important to be consistent in the type of content you highlight on your activity feed. This ensures that your audience knows what to expect from you and helps establish you as an authority in your field.

B. Highlighting a Mix of Original and Curated Content

While it’s important to highlight your own content, it’s also essential to curate and share other relevant content in your industry. This shows that you are up-to-date with industry trends and fosters engagement with your audience.

C. Using Relevant Keywords and Hashtags

Using relevant keywords and hashtags in your content helps your audience find and engage with your content more easily. This increases your visibility on LinkedIn and improves your chances of generating leads for your business.

D. Analysing the Impact of the Customised Activity Feed on Audience Engagement

It’s important to analyse the impact of your customised activity feed regularly. This will help you identify what works and what doesn’t and adjust your strategy accordingly.

Final Thoughts

Customising your activity feed on LinkedIn is an excellent way to improve your visibility, target your audience, establish yourself as a thought leader, and generate more leads for your business. By following the best practices we’ve discussed in this blog, you can maximise the impact of your customised activity feed and take advantage of the benefits it offers.

As businesses and individuals continue to rely on LinkedIn as part of their social media strategy, this new feature will undoubtedly play a significant role in how they engage with their audience. With the ability to highlight specific types of content and target specific segments of their audience, businesses and individuals can ensure that their content is reaching the right people at the right time.

Overall, customising your activity feed on LinkedIn is a valuable tool that should be a part of any content marketing strategy. This new feature can help you reach your target audience, establish yourself as an industry expert, and generate more leads for your business.