More than just a

Digital Marketing Agency

, Meet your new Digital Partners

Say hi to Envigo. Based in London and Delhi NCR, we are a full-service, digital marketing company and solutions agency delivering reach to global and local brands.

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Ingenious strategies to grow your brand through Search Engine Optimization

We design smart campaigns with focus on helping brands understand their customer, market their products and services effectively and evolve brands digitally.

Web analytics agency to ensure correct and consistent reporting

Use our Google Analytics certified team for web analytics audits, custom reports and dashboards and for Analytics and Tag manager migrations.

Developing innovative user experiences with engaging user-centric designs

We create meaningful user experiences for web, mobile and wearables with research, design, testing, and continuous learning.

ROI-focussed paid media campaigns for your business

We design and manage marketing, advertising and media campaigns. Our effective paid media strategies lower the cost of acquisition at scale.

Creative content ideas to attract and influence your customers

We design content marketing campaigns for influencer engagement, content distribution and customer growth.

Application of advanced technology to devise smart solutions

Our amazing technology solutions can power your business needs - websites, backend systems, automation or software integration.

Recent work

Our digital marketing engagements with fast-moving, forward-thinking start-up and enterprises/corporates

Cigna

Video production, animation, infographics, content marketing

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Anita Dogre

Pay per click Marketing, Search Engine Optimisation

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Anita Dogre

creating a sustainable high quality outreach campaign for increasing awareness.

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Anita Dogre

Channel management tool for an online travel agency

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Anita Dogre

Nubia Smartphones enhance Online Presence and drive Online Sales

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partnerships

We help our partners transform their brands, engage with customers and grow businesses

Interested in working with us? Get in touch.

From the journal

A brief look at the inner and outer workings of our agency

Is Your Site Losing Crawl Budget? New Best Practices

Is Your Site Losing Crawl Budget? New Best Practices

Visibility is everything, but with millions of websites vying for attention, how can you ensure Google finds and prioritises yours? The answer lies in understanding and optimising your crawl budget. Think of it as Google's allotted time to browse your site. A healthy crawl budget means Google finds and indexes your new content faster, improving your search rankings and driving more traffic your way.

But here's the thing: Google changed the game's rules, especially for larger websitesLet's dive into the latest update and how you can adapt to stay ahead of the curve.

Understanding Crawl budget

Imagine a busy librarian with limited time to catalogue all the books in a massive libraryThat's essentially what Googlebot does with your website. It crawls through your pages, following links to discover and index your content.

Several factors influence how much time Googlebot spends on your site (your crawl budget):

  • Website size: The more pages you have, the more time it takes to crawl.
  • Website structure: A clear and logical site architecture makes crawling more efficient.
  • Content update frequency: Fresh content encourages Googlebot to visit more often.
  • Technical issues: Broken links, slow loading times, and other errors can hinder crawling.

A poor crawl budget means pages can get buried deep in your site, never to be seen by Google, let alone your potential customers.  This translates to lower search rankings, reduced visibility, and ultimately, fewer leads and sales.

What changed?

Google recently updated its guidelines with a significant focus on mobile-first indexingThis means Google primarily uses the mobile version of your website for indexing and ranking.

The key takeaway from this update?  Link parityGoogle now explicitly recommends that large websites provide the same links on their mobile version as on their desktop version.

Why is this so important?  Inconsistencies between mobile and desktop versions can confuse Googlebot, wasting precious crawl budgetHere's what Google has to say:

“If your site uses separate HTML for mobile and desktop versions, provide the same set of links on the mobile version as you have on the desktop version. If it’s not possible to provide the same set of links on the mobile version, ensure that they’re included in a sitemap file. Google only indexes the mobile version of pages, and limiting the links shown there can slow down discovery of new pages.”

Who is most affected?

This update is especially critical for:

  • Large websites (1 million+ pages) that update content weekly.
  • Medium-sized websites (10,000+ pages) with daily content changes.
  • Websites with a significant number of  'Discovered – currently not indexedURLs in Google Search ConsoleThis often signals a crawl budget problem.

Actionable steps to optimise your Crawl budget

Take control of your crawl budget with these actionable steps:

  1. Audit your website: Compare your mobile and desktop versions.  Ensure consistent link structure and navigation.
  2. Update your sitemap: A sitemap acts as a roadmap for Googlebot. Ensure all essential pages are included for efficient crawling.
  3. Prioritise mobile: Ensure your mobile site is user-friendly and easily crawlable. All critical navigation paths should be accessible on mobile devices.
  4. Monitor your crawl stats: Regularly check Google Search Console for crawl errors, indexing issues, and other red flags.

Envigo can help

At Envigo, we're passionate about helping businesses thrive online. Our team of SEO experts stays ahead of the latest algorithm updates and best practices, including crawl budget optimisation.

Need help improving your website's visibility and search rankings?  Contact us today for a free consultation and let us help you unlock your website's true potential.

How to's

Digital Marketing jargon and DIY articles by Envigo

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What is Google My Business Listings?

Google My Business is a free and easy tool for business local listing in Google Maps. 

How Digital Marketing Reports Automation Works?

Automation is the technology by which a process or procedure is performed without human assistance. Automation can be performed in many ways in various industries.

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