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Is Automation the Future of Marketing Campaigns?
Marketing Automation and its application in B2C and B2B domains alike has been an exciting new service area for us. The idea of customer engagement at regular intervals of time has been around sinc.....
Mar 16, 2017
The Role of Attribution in Online Advertising
Google Analytics’ defaults to Last-Non-Direct click for its attribution model. Google Adwords’s uses Last Click attribution for its reports. If you do not understand the difference betw.....
Aug 08, 2016
How to select a Digital Agency?
I have been around in digital marketing for around 10 years and have worked both on the client side (first few years) and then on the agency side. I have seen a lot of different approaches by clien.....
Mar 25, 2013