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SEO
Search engine optimization is the mechanism of influencing the online visibility of a web page or a website in a search engine's unpaid organic results. The more frequently a website appears at the top of the search results list and the more visitors it receives from the search engine's users, who are eventually, converted into customers.
A beginner’s guide to Hreflang attributes: What they are and how to use them
International SEO is important for businesses that operate in multiple countries and languages. It involves optimizing your website and its content to rank well in search results for different lang.....
Everything you need to know about backlinks
Backlinks, also known as inbound or incoming links, are links from other websites that bring users to your landing pages. They are an essential aspect of search engine optimisation (SEO), as they s.....
How To Keep Up With Google’s Page Experience in 2023?
Beyond the informational value, the “page experience” of a mobile or desktop website is measured by a collection of signals that capture how people feel when navigating the site. For ex.....
How to create helpful, reliable, and people-first content according to Google’s August 2022 Content Update
Google’s automatic ranking techniques are geared toward returning relevant, high-quality results in Searches with users in mind rather than search engine optimisation. Evaluate your writing t.....
What Every Marketer Should Know About SEO in 2023
To weather the economic storm in 2023, strong companies are planning to seize current opportunities while also setting themselves up for future expansion. Summary There will always be a need for ma.....
All You Need To Know About Google’s New Experience Algorithm Update
The Quality Rater Guidelines have been updated by Google recently. The “E” in “E-A-T” stands for “Experience.” Google’s evaluation of whether or not their search ranking techniques deliver helpful,.....
EdTech Giant Doubles Organic Traffic & Increases Revenue By 85% Through Two-Phase SEO Optimisation
Search Engine Optimisation (SEO), to put it simply, increases your website’s visibility. Having a higher search ranking is important for your brand because it helps you reach your target audience a.....
Virtual Offices Optimisation for Local SEO and GMB
Google My Business (GMB) is a free and simplified dashboard that helps business owners manage and update business listings across Google. The listings include relevant data such as business’ name, .....
2022: Top 3 SEO Trends To Be Prepped For!
One word that characterises SEO practitioners is adaptability. With Google introducing new updates often, SEO experts need to keep up with the latest trends to get the desired results. In fact, th.....