SEO

Remember that handy little search box that sometimes appeared below Google search results? The one that let you search a specific website directly from the results page? Well, Google removed it from search results pages earlier this year, and now they're tidying up by removing all the related documentation.

Backlinks are like votes of confidence from other websites. Search engines like Google use them to size up your site's authority and relevance. But if you're getting votes from the wrong crowd (think spammy or irrelevant sites), it can raise red flags.

Visibility is everything, but with millions of websites vying for attention, how can you ensure Google finds and prioritises yours? The answer lies in understanding and optimising your crawl budget. Think of it as Google's allotted time to browse your site. A healthy crawl budget means Google finds and indexes your new content faster, improving your search rankings and driving more traffic your way.

URL parameters are essential for many websites, especially e-commerce sites with filters and sorting options. They help users find exactly what they need, but they can also create headaches for SEOs. Why? Because they can lead to duplicate content and wasted crawl budget, essentially confusing Googlebot (the search engine spider that crawls your site).

Ever feel like the internet is a sprawling maze? For search engines like Google, it is! That's where your robots.txt file comes in. It acts like a helpful signpost, guiding Google's crawlers through your website. But with Google's recent update to its robots.txt policy, you might need to give those signposts a refresh.

Before you start panicking and envisioning your website banished to the depths of the internet, let's take a breath. This isn't a total revamp, more like a bit of a spring clean. Think of it as Google giving their spam documentation a good tidy-up – a bit of dusting, rearranging the furniture, and adding a few new bits and bobs.

Remember when you could easily peek into the past versions of a website using Google Cache? It was a handy tool, wasn't it? Whether you were an SEO specialist tracking competitor changes or a curious user wanting to see how a site looked back in the day, Google Cache was your time machine.

Google's been busy tidying up behind the scenes, and their recent overhaul of the crawler documentation is causing a bit of a stir in SEO. You might be wondering, "Does this even matter to me and my website?". In short, yes, it absolutely does.

Sluggish pages frustrate visitors and hinder search engine rankings. Enter AVIF: the next-gen image format that shrinks file sizes without sacrificing quality, boosting page speed and enhancing user experience. Discover how to leverage AVIF and unlock your website's full potential.

2023 left you breathless, didn't it? From privacy regulations tightening their grip to the AI revolution accelerating, the marketing landscape underwent a seismic shift. Now, as we stand at the threshold of 2024, the ride promises to be even wilder - buckle up!

Ever toiled over crafting the perfect bio for your blog post, convinced it's the SEO secret sauce? We've all been there, friends. The struggle is real. You pour your heart into content, meticulously optimising titles, meta descriptions, and keywords, only to get tangled in the byline enigma. Is it the golden ticket to Google's top SERP spot, or just another SEO mirage shimmering in the desert?

Remember the days of keyword stuffing? That frantic waltz of cramming every relevant term into your content like sardines in a tin, hoping Google's bots would swoon over your keyword fiesta? Yeah, we've all been there. But let's face it, that salsa ain't spicy anymore.