Social Media Marketing

Meta's recent announcements at Advertising Week place video and AI firmly in the spotlight. With 60% of user time on Facebook and Instagram now spent watching videos, Meta is equipping advertisers with new tools to leverage this trend.

Forget demographics, it's time to embrace clickstream data – Facebook's hidden trove of user behaviour. Imagine laser-targeting ads based on real browsing habits, not age or location. This blog unlocks the clickstream bonanza, revealing how to craft hyper-personalised campaigns, map the conversion journey, and wield this ethical marketing tool for genuine connections and skyrocketing conversions. Dive in and mine the goldmine of your audience's online desires!

Collaborative Articles have emerged as a potent tool for individuals and brands aiming to amplify their visibility on LinkedIn. LinkedIn's recent unveiling of new visibility features has further augmented the potential reach of Collaborative Articles, making them a vital aspect of an effective LinkedIn strategy.

Navigating the world of social media often presents businesses with a pivotal question: should the focus be on organic or paid strategies? However, this isn't a matter of choosing one over the other. It's about recognising the individual strengths of each approach and integrating them effectively.

Threads, the innovative social media platform from Meta, offers businesses a unique blend of real-time conversation and captivating visual appeal. This platform enables you to create compelling text-based posts enriched with photos and videos, fostering dynamic interactions with your audience. On its debut day, Threads witnessed an impressive 30 million sign-ups, a testament to its potential as a game-changer in digital customer engagement.

Welcome to an in-depth exploration of the art of mastering hashtags and their transformative potential as invaluable assets for driving marketing success. Throughout this guide, we will unravel the social media strategies and techniques marketers use to harness hashtags' true power in their campaigns.

In the ever-evolving world of social media, it can be challenging to keep up with the latest trends and digital marketing strategies. It's time to revamp your social media marketing efforts and stay ahead of the game. Here are some expert tips and strategies to help you get started

LinkedIn has recently rolled out a new feature that allows users to customise their activity feed, highlighting the specific type of content they want to be displayed. 

This feature is particularly beneficial for businesses and individuals who use LinkedIn as part of their digital marketing strategy, as it allows them to showcase their expertise and highlight their content more effectively. 

Social media marketing is much more than just memes and reels. The reality is social media has gained the attention of people of age groups.

In an age where social media presence speaks volumes about a brand, it is essential to carry out active personal branding campaigns for C-suite executives like CEOs and CXOs, who are the backbone of a brand.

Marketing on social media platforms can work wonders for your brand reputation and give a boost to your returns on investment.

With the internet taking over seamlessly and diffusing the virtual borders, can we even imagine the transactional aspect of marketing without social media?