Content marketing

If there’s anything marketers have learned in the previous few years, it’s to be ready for anything. This year, we face an ever-changing digital world, possibly paradigm-shifting techno.....

Summary The key to successful content marketing is consistent, high-quality content creation. Lack of expertise in the topic being written about is a typical issue among authors. It’s challen.....

Content marketing strategy is one of the most potent yet cost-effective means of B2B lead generation. Since customers place a high value on businesses that serve as educational resources and indust.....

Summary: Written content is undoubtedly a huge part of any B2B marketing strategy, a guaranteed means of reaching a wide audience. But here’s the deal. Around 7.5 million blogs are published .....

Every business with a digital presence relies on content creation to foster growth. Content holds special importance for brands especially in the education industry, print media, publication, retai.....

With the rising competition in the digital space, the crowned position of SEO-content has been reaffirmed. However, there still exist fundamental faults in creating, managing and optimising content.....

Summary Education Technology is one of India’s fastest growing industries and has propelled the transformation of the Indian education sector. Moving away from the ‘one-size-fits-all’ approach of c.....

We can all agree that the pandemic has transformed the Indian education sector. Within a span of two years, students’ demand for digital education has grown immensely. Owing to this,  EdTech has be.....