Content marketing

Building Content Strategy: 5 Tips To Strengthen Your Digital Game

With the rising competition in the digital space, the crowned position of SEO-content has been reaffirmed. However, there still exist fundamental faults in creating, managing and optimising content.....

Santosh Singh
Sep 20, 2022

Content Management for EdTech: Top 4 Strategies for Organic Growth

Summary Education Technology is one of India’s fastest growing industries and has propelled the transformation of the Indian education sector. Moving away from the ‘one-size-fits-all’ approach of c.....

Santosh Singh
Aug 31, 2022

EdTech Giant Doubles its Reach Within 3 Months Using Customised Content Strategy

We can all agree that the pandemic has transformed the Indian education sector. Within a span of two years, students’ demand for digital education has grown immensely. Owing to this,  EdTech has be.....

Santosh Singh
Aug 17, 2022

Publishing Giant Leverages Content Management To Drive Organic Traffic

Content is one of the most influential tools of the 21st century that thrives on effective marketing. An experienced digital marketing agency relies on strategic content management, which when impl.....

Santosh Singh
Aug 09, 2022

Interactive Content: What is it and how to Leverage it?

What is Interactive Content? Consuming content is mostly a passive process. It always involves a one-way engagement from the user in reading, listening or watching the content. Interactive content,.....

Saurabh Kumar
Sep 09, 2020

B2B Lead Generation Through Digital – Content Marketing Leads The Way

It is widely known that content marketing is one of the most powerful, yet cost-effective means of generating B2B leads. About 88% of B2B marketers rely on content marketing to generate quality lea.....

Saurabh Kumar
Apr 20, 2020

The Moments of Truth in Marketing

In the 1980s, Jan Carlzon, then President of the Scandinavian Airlines, defined the Moment of Truth in business to be: “Any time a customer comes into contact with a business, however remote, they .....

Rakhi Chowdhary
Dec 30, 2016