Content marketing

Interactive Content: What is it and how to Leverage it?

What is Interactive Content? Consuming content is mostly a passive process. It always involves a one-way engagement from the user in reading, listening or watching the content. Interactive content,.....

Saurabh Kumar
Sep 09, 2020

B2B Lead Generation Through Digital – Content Marketing Leads The Way

It is widely known that content marketing is one of the most powerful, yet cost-effective means of generating B2B leads. About 88% of B2B marketers rely on content marketing to generate quality lea.....

Saurabh Kumar
Apr 20, 2020

The Moments of Truth in Marketing

In the 1980s, Jan Carlzon, then President of the Scandinavian Airlines, defined the Moment of Truth in business to be: “Any time a customer comes into contact with a business, however remote, they .....

Rakhi Chowdhary
Dec 30, 2016