Online marketing

Best Email Marketing Practices for SAAS companies

In a world where marketing is the key to success, promoting SaaS products, which have no physical presence, can be quite challenging. In such situations, email marketing can be of great help in pro.....

Harsh Sagar
Jul 13, 2020

Top 10 Digital Marketing Tools to Grow Your Business

The recent pandemic has increased the demand for digital marketing as offline marketing has taken a back seat. With the pandemic affecting almost every business, it’s time to switch to the new norm.....

Saurabh Kumar
Jun 29, 2020

Digital Marketing Courses you Need to Consider Taking

Approximately 58% of the businesses have experienced a decrease in the turnover since the start of the pandemic. The on-going pandemic has forced people to rethink the way they are functioning. Whe.....

Saurabh Kumar
Jun 22, 2020

The Basics of Running a Successful App Download Campaign

The mobile app industry is thriving, thanks to 2.7 billion smartphone users all over the world. Whether it’s ordering food, making payments, finding a job, or dating, you have an app for everything.....

Ananya somvanshi
Jun 12, 2020

B2B Marketing: Analysing the Shift from Physical to Digital Platforms

Did you know that even though the way B2B marketers implement certain rules has changed, the rules themselves were roughly clear to our marketing forefathers too? For instance, the example below sh.....

Saurabh Kumar
Jun 05, 2020

Digitalization and Technology-It’s Time to Embrace the New Normal

The COVID-19 pandemic is showing no signs of slowing down. With the number of cases reaching a new high every day, people have no other choice but to stay at home. In such a dire situation, technol.....

Saurabh Kumar
May 26, 2020

Quick Cheat Sheet of Digital Marketing Formulas

Digital Marketing Formulas: Your Everyday Cheat Sheet Who does not want traffic on their websites? In this marketing world, SEO has proved to be a cost-effective result-driven approach for boosting.....

Rakhi Chowdhary
Oct 24, 2018

Is Automation the Future of Marketing Campaigns?

Marketing Automation and its application in B2C and B2B domains alike has been an exciting new service area for us. The idea of customer engagement at regular intervals of time has been around sinc.....

Rakhi Chowdhary
Mar 16, 2017

The Role of Attribution in Online Advertising

Google Analytics’ defaults to Last-Non-Direct click for its attribution model. Google Adwords’s uses Last Click attribution for its reports. If you do not understand the difference betw.....

Saurabh Kumar
Aug 08, 2016