Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Is Your Website at Risk? Google’s Spam Update Explained

Right then, let’s dive straight in! Google’s been at it again, tweaking their spam policies. Now, before you start panicking and envisioning your website banished to the depths of the i.....

Rakesh Phulara
Sep 30, 2024

Google Removes Cache. Here’s What’s Next

Remember when you could easily peek into the past versions of a website using Google Cache? It was a handy tool, wasn’t it? Whether you were an SEO specialist tracking competitor changes or a.....

Rahul Pandey
Sep 27, 2024

What Does Google’s New Crawler Documentation Mean for Your Website?

Google’s been busy tidying up behind the scenes, and their recent overhaul of the crawler documentation is causing a bit of a stir in SEO. You might be wondering, “Does this even matter.....

Santosh Singh
Sep 23, 2024

What Does Google’s New Crawler Documentation Mean for Your Website?

Google’s been busy tidying up behind the scenes, and their recent overhaul of the crawler documentation is causing a bit of a stir in SEO. You might be wondering, “Does this even matter.....

Ashita Chinda
Sep 23, 2024

What Advertisers Need to Know about Confidential Matching in Google Ads

The Privacy Balancing Act in Digital Advertising As data privacy regulations tighten and consumer awareness grows, advertisers are constantly seeking ways to respect user privacy while still delive.....

Santosh Singh
Sep 20, 2024

Capitalise on Google’s Enhanced YouTube Ad Placement

Google’s latest move to expand its First Position ad offering on YouTube marks a significant shift, empowering brands to capture audience attention like never before. Let’s explore how you ca.....

Santosh Singh
Sep 16, 2024

Compare 5 metrics side-by-side with the latest GA4 update

Google Analytics 4 (GA4) has always been our go-to tool for deciphering marketing data, and now, it’s gotten even better. With its recent update, GA4 introduces a host of new features designe.....

Narender Kumar
Sep 11, 2024

How to Leverage AVIF Images for Faster Page Speed and Better Rankings

We all know that feeling of frustration when a webpage takes ages to load, right? Webpage load times depend on many things, like HTML Code, CSS, JS, Images and any other asset on the page. Each of .....

Rahul Pandey
Sep 06, 2024

Are Mobile Services Apps Necessary? A Critical Look

Mobile services apps – those pre-installed programs that come bundled with your smartphone – are a curious breed. They promise to enhance your mobile experience, offering everything from convenient.....

Santosh Singh
Aug 21, 2024