The inner and outer workings of a digital agency

Reddit has finally expanded its keyword targeting capabilities, and it’s a big deal. Now, instead of just relying on community interests, you can target users based on the actual words they u.....

Meta’s recent announcements at Advertising Week place video and AI firmly in the spotlight. With 60% of user time on Facebook and Instagram now spent watching videos, Meta is equipping advert.....

Ever feel like the internet is a sprawling maze? For search engines like Google, it is! That’s where your robots.txt file comes in. It acts like a helpful signpost, guiding Google’s cra.....

YouTube Shorts go long Starting October 15th, you can wave goodbye to the 60-second limit. YouTube is tripling the maximum length of Shorts, allowing creators to upload videos up to 3 minutes long......

Right then, let’s dive straight in! Google’s been at it again, tweaking their spam policies. Now, before you start panicking and envisioning your website banished to the depths of the i.....

Remember when you could easily peek into the past versions of a website using Google Cache? It was a handy tool, wasn’t it? Whether you were an SEO specialist tracking competitor changes or a.....

Google’s been busy tidying up behind the scenes, and their recent overhaul of the crawler documentation is causing a bit of a stir in SEO. You might be wondering, “Does this even matter.....

The Privacy Balancing Act in digital advertising As data privacy regulations tighten and consumer awareness grows, advertisers are constantly seeking ways to respect user privacy while still delive.....