Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Revamp Your Social Media Marketing with These Expert Tips

In the ever-evolving world of social media, it can be challenging to keep up with the latest trends and digital marketing strategies. It’s time to revamp your social media marketing efforts a.....

Rakesh Phulara
Apr 28, 2023

Getting Your Content Seen: The Role of Content Amplification

In today’s digital age, creating great content is only half the battle. The other half is getting that content seen by the right people. Content amplification is the process of promoting and .....

Santosh Singh
Apr 28, 2023

Putting Customers First: How Omnichannel Marketing Can Help

In today’s fast-paced digital world, businesses must adapt to new marketing strategies that put the customer at the forefront of their efforts. Omnichannel marketing is one such strategy that.....

Rakesh Phulara
Apr 25, 2023

From Old to Gold: Why Updating Your Content is the Key to SEO Success

As businesses continue to grow and expand their online presence, developing effective SEO strategies to ensure they are easily found by potential customers becomes increasingly important. A well-cr.....

Narender Kumar
Apr 24, 2023

Google’s Project Magi

Artificial Intelligence (AI) is no longer a futuristic concept. Instead, it is becoming more integrated into our daily lives and shaping how we interact with technology. With the potential to revol.....

Santosh Singh
Apr 21, 2023

Unlocking the Power of Offline Conversion Tracking with Google Analytics 4

In today’s digital age, it’s more important than ever to be able to track the effectiveness of your online marketing campaigns. However, not all conversions happen online. Phone calls, .....

Rakesh Phulara
Apr 20, 2023

Best Practices For Digital Marketers 2023

Digital marketing is constantly evolving and changing, and 2023 will be no exception. Marketers must adapt and innovate with new technologies, consumer preferences, and privacy regulations to stay .....

Santosh Singh
Apr 14, 2023

The Importance of UX in SEO and How to Improve It

In today’s digital world, search engine optimisation (SEO) is an essential part of any successful digital marketing strategy. However, it’s about more than just optimising your website .....

Narender Kumar
Apr 10, 2023

How to Use Data-Driven Marketing to Improve Your Customer Acquisition Cost

Customer Acquisition Cost (CAC) is a critical metric for any business, representing the total cost of acquiring a new customer, including marketing and advertising expenses. In today’s digita.....

Rakesh Phulara
Apr 05, 2023