B2B companies depend heavily on lead generation to survive and also stay ahead of their competitors. When businesses get the right leads, everything falls in place. They can promote the product in .....

Social media presence speaks volumes about a brand, it is essential to carry out active personal branding campaigns for C-suite executives like CEOs and CXOs, who are the backbone of a brand. Howev.....

Endorsements such as testimonials and case studies are powerful tools that help in building credibility and trust among customers. Approximately 73% of marketers publish customer case studies to es.....

In a world where marketing is the key to success, promoting SaaS products, which have no physical presence, can be quite challenging. In such situations, email marketing can be of great help in pro.....

The success of a B2B company depends on generating leads and boosting sales. But, how will you know whether your marketing efforts have been fruitful? This is where Google Analytics (GA) comes into.....

The recent pandemic has increased the demand for digital marketing as offline marketing has taken a back seat. With the pandemic affecting almost every business, it’s time to switch to the new norm.....

Approximately 58% of the businesses have experienced a decrease in the turnover since the start of the pandemic. The on-going pandemic has forced people to rethink the way they are functioning. Whe.....

The mobile app industry is thriving, thanks to 2.7 billion smartphone users all over the world. Whether it’s ordering food, making payments, finding a job, or dating, you have an app for everything.....