Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

X (formerly Twitter) steps into the AI arena with Grok launch

X’s unveiling of Grok, a new entrant in the AI chatbot arena, is stirring up quite the buzz in the tech community. This move isn’t just a leap into the burgeoning world of artificial in.....

Rakesh Phulara
Dec 15, 2023

The silent threat | Understanding and stopping SEO spambots

We often overlook a subtle yet formidable adversary: SEO spambots. While operating silently, these automated programs can significantly impact your website’s performance and reputation. Our j.....

Rakesh Phulara
Dec 11, 2023

AI in content development

Artificial Intelligence (AI) has emerged as a pivotal force, particularly in content creation. This guide is tailored for those at the beginning of their journey into the world of AI-enhanced conte.....

Google search gets a makeover | The 2023 November update decoded

Have you caught wind of the latest Google Search update this November 2023? It’s not just a tweak or a minor change; it’s a full-scale makeover that’s set to shake things up in th.....

Narender Kumar
Dec 01, 2023

Customer journey in digital marketing

Have you ever wondered how successful businesses seem to know exactly what their customers want? It’s not mind-reading; it’s customer journey mapping – a vital compass in the marketing .....

Ashita Chinda
Nov 27, 2023

SEO, AI and algorithm updates

With the rise of AI and regular updates to Google’s algorithm, understanding these dynamics isn’t just useful – it’s essential for keeping your website in the game. This blog is y.....

Santosh Singh
Nov 27, 2023

Youth influence and user-generated content

A transformative trend is unfolding online; the usual suspects do not lead it. This time, young voices are at the helm, steering the course of online content with their creativity and insights. Use.....

Ashita Chinda
Nov 20, 2023

3 key mistakes to dodge in SEO data analysis and reporting

SEO is the linchpin of online visibility and success. However, the foundation of effective SEO lies in accurate data analysis and reporting. While most digital marketers understand the importance o.....

Narender Kumar
Nov 17, 2023

Integrating multimodal capabilities in custom GPTs for enhanced user experience

The latest buzz in AI is the integration of multimodal capabilities into custom GPTs. This technological evolution isn’t just a fleeting trend; it’s reshaping how we interact with AI, s.....

Santosh Singh
Nov 13, 2023