Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Beyond Keywords: Building Backlinks and Authority with Purposeful Content

Remember the days of keyword stuffing? That frantic waltz of cramming every relevant term into your content like sardines in a tin, hoping Google’s bots would swoon over your keyword fiesta? .....

Ashita Chinda
Dec 29, 2023

Google Cracks the Code on Authorship: What You Need to Know for Forums & Q&A

The dusty corners of your website, where forums and Q&A sections slumber undisturbed, might hold more treasure than you realise. With Google’s recent Forum & QA Structured Data Update.....

Narender Kumar
Dec 18, 2023

X (Formerly Twitter) Steps into the AI Arena with Grok Launch

X’s unveiling of Grok, a new entrant in the AI chatbot arena, is stirring up quite the buzz in the tech community. This move isn’t just a leap into the burgeoning world of artificial in.....

Rakesh Phulara
Dec 15, 2023

The Silent Threat: Understanding and Stopping SEO Spambots

Navigating the digital world’s complexities, we often overlook a subtle yet formidable adversary: SEO spambots. While operating silently, these automated programs can significantly impact you.....

Rakesh Phulara
Dec 11, 2023

AI Content Crafting

Artificial Intelligence (AI) has emerged as a pivotal force, particularly in content creation. This guide is tailored for those at the beginning of their journey into the world of AI-enhanced conte.....

Santosh Singh
Dec 04, 2023

Google Search Gets a Makeover: The 2023 November Update Decoded

Have you caught wind of the latest Google Search update this November 2023? It’s not just a tweak or a minor change; it’s a full-scale makeover that’s set to shake things up in th.....

Narender Kumar
Dec 01, 2023

Charting the Course: Navigating the Customer Journey in Today’s Marketing Landscape

Have you ever wondered how successful businesses seem to know exactly what their customers want? It’s not mind-reading; it’s customer journey mapping – a vital compass in the marketing .....

Ashita Chinda
Nov 27, 2023

SEO in the Age of AI and Algorithm Updates

  Welcome to the world of SEO, where the rules are always changing and staying still means falling behind. With the rise of AI and regular updates to Google’s algorithm, understanding th.....

Santosh Singh
Nov 27, 2023

Youth Influence and User-Generated Content: Redefining Online Engagement

A transformative trend is unfolding online; the usual suspects do not lead it. This time, young voices are at the helm, steering the course of online content with their creativity and insights. Use.....

Ashita Chinda
Nov 20, 2023