Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Digitalization and Technology-It’s Time to Embrace the New Normal

The COVID-19 pandemic is showing no signs of slowing down. With the number of cases reaching a new high every day, people have no other choice but to stay at home. In such a dire situation, technol.....

Saurabh Kumar
May 26, 2020

B2B Lead Generation Through Digital – Content Marketing Leads The Way

It is widely known that content marketing is one of the most powerful, yet cost-effective means of generating B2B leads. About 88% of B2B marketers rely on content marketing to generate quality lea.....

Saurabh Kumar
Apr 20, 2020

2019 SEO Insight

Search Engine Optimization (SEO), along with social media marketing, is amongst the most popular methods to get more traffic for a website. If you want to see your company page feature right on top.....

Rakhi Chowdhary
Feb 12, 2019

How Bridging the Local SEO Gap Will Make Your Website Strong

Local SEO has altered the digital landscape immensely in the past few years. Where once firms were racing to mark a global footprint, the focus has now shifted towards ensuring that SEO results are.....

Rakhi Chowdhary
Jan 25, 2019

10 Benefits of PPC for Small Business

PPC offers a lot of opportunities to small scale business firms and start-ups. PPC Campaign is one of the successful methods to generate profit on online promotion. If you aim to reach your target .....

Rakhi Chowdhary
Jan 11, 2019

How to Reach the Right Audience with Digital Marketing

Introduction In today’s highly innovative world, having high-quality products and excellent customer service is no longer enough. One of the first and most important aspects of your marketing.....

Rakhi Chowdhary
Dec 20, 2018

Comparison of Various Schemas and Benefits of Json-LD Over These Old Formats

I am sure most of us know what structured data is. I would still like to give a brief overview for the sake of those who are not aware of this term but must be aware, if they are in the digital mar.....

Rakhi Chowdhary
Nov 25, 2018

Is it time for a Web Analytics Audit?

The need for the accurate web analytics data & richer business insights is increasing. Given the importance of web analytics data, it is essential to conduct a web analytics audit every year (o.....

Saurabh Kumar
Nov 07, 2018

Quick Cheat Sheet of Digital Marketing Formulas

Digital Marketing Formulas: Your Everyday Cheat Sheet Who does not want traffic on their websites? In this marketing world, SEO has proved to be a cost-effective result-driven approach for boosting.....

Rakhi Chowdhary
Oct 24, 2018