What Is Personalized Marketing and Why Is It Important? Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amoun.....

Google regularly updates its search results algorithm to ensure increased accuracy of the results. On a similar note, on May 4th of this year, Google made some “core” changes to its algorithm. This.....

What is Interactive Content? Consuming content is mostly a passive process. It always involves a one-way engagement from the user in reading, listening or watching the content. Interactive content,.....

A podcast, a portmanteau of the words “iPod” and “broadcast”, is essentially a pre-recorded or a live-streamed audio broadcast. Podcasts include discussions around broad topics, ranging from busine.....

Introduction The e-commerce industry has witnessed a tectonic shift in terms of volume and revenue in recent years. With 30-35 million new customers, the e-retail sector grew by 25% in the year 202.....

B2B companies depend heavily on lead generation to survive and also stay ahead of their competitors. When businesses get the right leads, everything falls in place. They can promote the product in .....

In an age where social media presence speaks volumes about a brand, it is essential to carry out active personal branding campaigns for C-suite executives like CEOs and CXOs, who are the backbone o.....

Endorsements such as testimonials and case studies are powerful tools that help in building credibility and trust among customers. Approximately 73% of marketers publish customer case studies to es.....