Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Google says goodbye to Sitelinks Search Box

Remember that handy little search box that sometimes appeared below Google search results? The one that let you search a specific website directly from the results page? Well, Google removed it fro.....

Rakesh Phulara
Dec 02, 2024

The truth about bad backlinks (and how they can ruin your website)

What if I told you those backlinks you’ve been diligently building could be harming your website? It’s true, not all backlinks are created equal. Some can boost your site’s visibi.....

Ashita Chinda
Nov 18, 2024

Is Your Site Losing Crawl Budget? New Best Practices

Visibility is everything, but with millions of websites vying for attention, how can you ensure Google finds and prioritises yours? The answer lies in understanding and optimising your crawl budget.....

Narender Kumar
Nov 04, 2024

New Google Trends guide for content marketing

One powerful tool that often gets overlooked is Google Trends. But with the release of Google’s new guide on using Google Trends for search marketing, there’s no excuse for missing out!.....

Santosh Singh
Oct 28, 2024

Is your site losing crawl efficiency? Check your URL parameters!

URL parameters are essential for many websites, especially e-commerce sites with filters and sorting options. They help users find exactly what they need, but they can also create headaches for SEO.....

Rahul Pandey
Oct 25, 2024

Reddit Boosts Ad Performance with New Keyword Targeting

Reddit has finally expanded its keyword targeting capabilities, and it’s a big deal. Now, instead of just relying on community interests, you can target users based on the actual words they u.....

Santosh Singh
Oct 14, 2024

Can AI Write Your Video Ads? Meta Says Yes!

Meta’s recent announcements at Advertising Week place video and AI firmly in the spotlight. With 60% of user time on Facebook and Instagram now spent watching videos, Meta is equipping advert.....

Santosh Singh
Oct 11, 2024

Is Your Robots.txt File Outdated? Google’s New Policy Explained

Ever feel like the internet is a sprawling maze? For search engines like Google, it is! That’s where your robots.txt file comes in. It acts like a helpful signpost, guiding Google’s cra.....

Narender Kumar
Oct 07, 2024

YouTube Increases Shorts Length to 3 Minutes & Adds Creator Tools

YouTube Shorts Go Long Starting October 15th, you can wave goodbye to the 60-second limit. YouTube is tripling the maximum length of Shorts, allowing creators to upload videos up to 3 minutes long......

Ashita Chinda
Oct 04, 2024