Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

The Do’s and Don’ts of PPC Targeting and Segmentation

Pay-per-click (PPC) advertising is a popular method for businesses to drive website traffic and increase their customer base. However, to get the most out of your PPC campaigns, it’s essentia.....

Santosh Singh
Apr 03, 2023

How to Use YouTube Analytics for Your Content Strategy

As a content creator on YouTube, there’s no question that you want to make the most of your videos and reach the widest possible audience. But how do you know if you’re making the right.....

Rakesh Phulara
Mar 31, 2023

How Zero Search Volume Keywords Can Transform Your SEO Strategy

If you’re interested in search engine optimisation (SEO), you’ve likely heard a lot about the importance of high-volume keywords. But what about keywords with zero search volume? While .....

Narender Kumar
Mar 29, 2023

Implement Your SEO Strategy with These Top 10 Chrome Extensions

Search engine optimisation (SEO) is a critical aspect of digital marketing that can make or break a website’s success. While there are many factors to consider when optimising search engines,.....

Santosh Singh
Mar 27, 2023

Don’t Let Keyword Cannibalisation Kill Your SEO: Tips for Prevention and Recovery

Don’t Let Keyword Cannibalisation Kill Your SEO: Tips for Prevention and Recovery As a website owner, you probably know that search engine optimisation (SEO) is crucial for driving traffic an.....

Narender Kumar
Mar 22, 2023

New Feature Alert: Customising Your Activity Feed on LinkedIn

LinkedIn has recently rolled out a new feature that allows users to customise their activity feed, highlighting the specific type of content they want to be displayed. This feature is particularly .....

Rakesh Phulara
Mar 21, 2023

8 Tips for Writing with AI Assistance

In recent years, Artificial Intelligence (AI) has become a popular tool in content creation. AI writing assistance has emerged as an innovative solution for businesses and individuals seeking to im.....

Rakesh Phulara
Mar 16, 2023

The importance of a step-by-step content audit

As a business owner or marketer, you understand the importance of creating quality content that engages your audience and drives traffic to your website. However, as your content library grows, man.....

Santosh Singh
Mar 15, 2023

Eight simple steps to increase customer reviews for your local business

In today’s digital age, online customer reviews play a critical role in the success of local businesses. With the increasing use of mobile devices and the internet, more people rely on online.....

Narender Kumar
Mar 10, 2023