The success of a B2B company depends on generating leads and boosting sales. But, how will you know whether your marketing efforts have been fruitful? This is where Google Analytics (GA) comes into.....

The recent pandemic has increased the demand for digital marketing as offline marketing has taken a back seat. With the pandemic affecting almost every business, it’s time to switch to the new norm.....

Approximately 58% of the businesses have experienced a decrease in the turnover since the start of the pandemic. The on-going pandemic has forced people to rethink the way they are functioning. Whe.....

The mobile app industry is thriving, thanks to 2.7 billion smartphone users all over the world. Whether it’s ordering food, making payments, finding a job, or dating, you have an app for everything.....

Did you know that even though the way B2B marketers implement certain rules has changed, the rules themselves were roughly clear to our marketing forefathers too? For instance, the example below sh.....

The COVID-19 pandemic is showing no signs of slowing down. With the number of cases reaching a new high every day, people have no other choice but to stay at home. In such a dire situation, technol.....

It is widely known that content marketing is one of the most powerful, yet cost-effective means of generating B2B leads. About 88% of B2B marketers rely on content marketing to generate quality lea.....

Search Engine Optimization (SEO), along with social media marketing, is amongst the most popular methods to get more traffic for a website. If you want to see your company page feature right on top.....