Digital musings
The inner and outer workings of a digital agency
Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.
The Moments of Truth in Marketing
In the 1980s, Jan Carlzon, then President of the Scandinavian Airlines, defined the Moment of Truth in business to be: “Any time a customer comes into contact with a business, however remote, they .....
The Role of Attribution in Online Advertising
Google Analytics’ defaults to Last-Non-Direct click for its attribution model. Google Adwords’s uses Last Click attribution for its reports. If you do not understand the difference betw.....
How to select a Digital Agency?
I have been around in digital marketing for around 10 years and have worked both on the client side (first few years) and then on the agency side. I have seen a lot of different approaches by clien.....
A New Online Marketing Agency is Born
Envigo started its journey as a company today. We are now registered in the UK as a company and will now be setting up operations. In the first few years, we plan to have a delivery centre only in .....