Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once. These duplicate transactions are caused because there is the po.....

Introduction to dimensions and metrics Google Analytics shows two types of data in its reports. These types of data are called dimensions and metrics. A dimension is a trait of the visitors on the .....

How much traffic will I get after 6 months of SEO? If you are working for an SEO agency you must be familiar with this question. We are often asked this question by our new or an existing client. C.....

While searching on Google, you must have noticed a descriptive box answering your query at the top of all the search results. The highlighted content appearing as the top Google search result is a .....

What Is Data-Driven Attribution Model in Analytics? The data-driven attribution (DDA) model in analytics uses algorithms to find and analyze statistically significant data from multiple data source.....

Appearing on the first page of Google is an all-consuming ambition for a digital marketer or a business. Schema Markup is one of the approaches that is not very new, but relatively under-exploited .....

Marketing Automation and its application in B2C and B2B domains alike has been an exciting new service area for us. The idea of customer engagement at regular intervals of time has been around sinc.....

Web analytics has been a key component of my role here at envigo. While we work on generating greater return for the dollar, accurate and reliable web analytics remains the key tool for control and.....