Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Looking Beyond ChatGPT: A Review of the Best Chatbot Alternatives

Chatbots have become increasingly popular in recent years as more and more businesses look for ways to improve customer service and engagement. While ChatGPT is a powerful chatbot that can generate.....

Feb 20, 2023

The Ultimate Guide to App Store Optimisation

App Store Optimisation (ASO), also known as Mobile App SEO, optimises mobile apps to rank higher in an app store’s search results. The goal of ASO is to increase visibility and drive more dow.....

Feb 16, 2023

Five Best Content Marketing Trends for Your Business In 2023

If there’s anything marketers have learned in the previous few years, it’s to be ready for anything. This year, we face an ever-changing digital world, possibly paradigm-shifting techno.....

Feb 15, 2023

How To Keep Up With Google’s Page Experience in 2023?

Beyond the informational value, the “page experience” of a mobile or desktop website is measured by a collection of signals that capture how people feel when navigating the site. For ex.....

Feb 13, 2023

Bard: How Google’s New Conversational AI Project Plans On Changing the Game

  In a long-awaited release, Google’s AI Bard has arrived. It was already known that Google was developing an artificially intelligent version of its popular “Apprentice” fea.....

Feb 10, 2023

How to create helpful, reliable, and people-first content according to Google’s August 2022 Content Update

Google’s automatic ranking techniques are geared toward returning relevant, high-quality results in Searches with users in mind rather than search engine optimisation. Evaluate your writing t.....

Feb 08, 2023

What Every Marketer Should Know About SEO in 2023

To weather the economic storm in 2023, strong companies are planning to seize current opportunities while also setting themselves up for future expansion. Summary There will always be a need for ma.....

Feb 07, 2023

From Discounts to Delight: How to Win Customers with Effective Marketing

Welcome to this blog on how to win customers with effective digital marketing strategies. Businesses must go beyond traditional advertising methods to capture their target audience’s attentio.....

Jan 29, 2023

All You Need To Know About Google’s New Experience Algorithm Update

The Quality Rater Guidelines have been updated by Google recently. The “E” in “E-A-T” stands for “Experience.” Google’s evaluation of whether or not their search ranking techniques deliver helpful,.....

Jan 13, 2023