How to Set up Google Analytics?

What is Google Analytics?

Google Analytics is a free tracking tool provided by Google. This tool can be created by anyone who has a Google account. You can create a Google Analytics account for personal and business use.

Why is Google Analytics important?

Google Analytics is a very important marketing tool as it allows you to measure the results of your business in real-time and create comparison data report of the previous periods. With the help of Google Analytics, you can get a deeper understanding of your customers and analyse data for your business in one place.

This article will help you to set up a Google Analytics account. Here is step by step process with screenshots for setting up an analytics account for a new website.

Step-1

Create or sign in to your Analytics account form on .To create an account, click Sign up. If an account is already created, then sign in to your account by entering the email address and password associated with the account.

Step-2

• Set up what you like to tack. You will be asked whether you like to track data from a website or a mobile application.
• Set up your account name which can contain more than one Analytics tracking ID.
• Set up your property which includes Website name, Website URL, Industry Category, and reporting time zone.
• Also set up the data sharing settings for a new account - Google Product & Services,

Step-3

After clicking the Get Tracking ID button you will get a popup of the Google Analytics Terms & Service Agreement, which you must accept to get the Google Analytics tracking code.

Step-4

After accepting the Google Analytics Terms & Service Agreement, you will get your Google Analytics tracking code.
Copy and paste the tracking code into the section of every website page which you want to track. Google will start tracking within 48 hours of implementing the tracking code.